Google Ads Specialist

Summary

Join Pavago as a Google Ads Specialist and contribute to the success of our client's digital marketing strategies. This full-time, remote contract position involves managing Google Ads campaigns, conducting keyword research, creating compelling ad content, and analyzing campaign performance. You will collaborate with creatives, optimize campaigns for maximum ROI, and execute email marketing campaigns. The ideal candidate possesses strong analytical, communication, and problem-solving skills, along with experience in Google Ads and digital marketing. A passion for driving results and a dedication to continuous learning are essential.

Requirements

• Have 1-3 years of experience in managing Google Ads campaigns, with a focus on keywords, negative keywords, and A/B testing
• Have experience in creating content for ads and social media platforms
• Have a strong understanding of digital marketing metrics and performance analysis
• Have experience with email marketing, particularly using MailChimp

Responsibilities

• Manage Google Ads campaigns, including keyword research, A/B testing, and optimizing ad performance
• Continuously monitor and refine ad strategies to ensure maximum ROI and reach
• Conduct detailed keyword research to identify high-performing keywords and phrases
• Use tools like Google Keyword Planner to find terms that will drive the most qualified traffic
• Create compelling content for ads and social media platforms, helping drive engagement and brand awareness
• Ensure that content aligns with brand voice and resonates with the target audience
• Conduct in-depth analysis of campaign metrics and adjust strategies based on performance data
• Provide regular reports to stakeholders with actionable insights for campaign improvement
• Execute email marketing campaigns using MailChimp, managing design, targeting, and performance tracking
• Segment email lists for personalized campaigns that drive higher engagement and conversions
• Implement and continuously refine effective bidding strategies to maximize return on investment
• Adjust bids based on performance data, competitive analysis, and budget constraints
• Continuously monitor campaign performance metrics, such as click-through rates, conversion rates, and cost-per-click
• Make data-driven adjustments to improve ad relevance, landing page quality, and overall campaign effectiveness to meet and exceed KPIs

Preferred Qualifications

• Have previous experience in the dentistry or healthcare industry
• Have familiarity with Meta Ads (Facebook/Instagram)