Go-To-Market Strategy Lead

Summary

Join a high-growth agency revolutionizing B2B go-to-market strategies. As the Go-To-Marketing Strategy Lead, you will architect and execute comprehensive GTM strategies for fast-growing B2B companies. This role blends strategic thinking with hands-on execution, translating market insights into actionable playbooks. You'll collaborate closely with clients, defining positioning, identifying target segments, and developing scalable revenue strategies. The ideal candidate possesses 7+ years of B2B marketing strategy experience, a strong understanding of B2B sales processes, and proven success in developing and implementing GTM strategies. We offer competitive compensation, a flexible remote work environment, and comprehensive benefits.

Requirements

• 7+ years experience in B2B marketing strategy, preferably in SaaS or technology
• Strong understanding of B2B sales processes and revenue operations
• Experience developing and implementing GTM strategies for high-growth companies
• Proven ability to translate complex market dynamics into clear strategic recommendations
• Excellence in stakeholder management and executive communication
• Data-driven approach to strategy development and measurement
• Comfort with ambiguity and ability to create structure in undefined situations

Responsibilities

• Design & Execute comprehensive GTM strategies, from market analysis to implementation roadmaps
• Develop & Refine ICP definitions, buyer personas, and customer journey maps
• Create & Optimize positioning frameworks and value propositions that resonate with target audiences
• Build Revenue Models that align marketing activities with pipeline and revenue targets
• Lead Strategic Planning sessions with clients to establish goals, KPIs, and success metrics
• Partner with pod teammates to translate strategy into tactical execution plans

Preferred Qualifications

Familiarity with similar technologies in each category is important

Benefits

• Competitive compensation, flexible work environment, and a team that values innovation over bureaucracy
• Opportunity to shape the future of B2B marketing and sales
• Comprehensive health benefits including health, dental, vision, and more
• Fully remote culture
• Flexible work schedules
• Unlimited PTO and sick leave policies
• 401k company match
• Parental leave
• Work from home stipend