Group Director, Client Partner

Summary

Join DEPT® as a Group Director, Client Partner and lead cross-functional teams to deliver integrated services for clients. This remote position, based in the Greater San Diego area, requires strong client relationship building, account management, and strategic planning skills. You will manage a team, oversee client onboarding, and ensure successful campaign execution. The ideal candidate possesses extensive experience in digital media strategy, planning, and activation, along with a deep understanding of various marketing channels. You will be responsible for developing and presenting strategies to clients and stakeholders, and for mentoring team members. The role demands strong leadership, communication, and analytical skills.

Requirements

• 10+ years of experience in client-facing roles with cross-channel, digital media planning and activation contexts, with a minimum 5 years of experience directly leading client relationships and managing accounts at an agency; or equivalent experience on client side
• Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Able to understand clients' visible and invisible needs
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
• Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)

Responsibilities

• Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc
• Experience leading B2B and B2C marketing campaigns, SaaS specific experience is a plus
• Proven success coordinating marketing, product, and analytics teams to drive quality traffic and leads
• Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting Activation and Growth Services teams up for shared success
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions. Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Maintaining a deep working knowledge of Paid Search, Paid Social, Programmatic and Non-Programmatic Digital media channels, platforms/partners and tactics, as well as a core understanding of growth Services (Data Sciences & Analytics, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals
• Staying up-to-date on all information disseminated across the agency from Activation, Growth Services, Technology and Operations to ensure their track is adopting best practices and testing recommendations prioritized by the agency
• Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc
• Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward
• Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start
• Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team
• Be able to design and/or speak expertly to full funnel media and data driven strategies, across Paid, Owned and Earned
• Steer the creation of consumer journeys, holistic communication plans and corresponding media and messaging strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Participate in new business development and other growth opportunities

Preferred Qualifications

• Preferably hands-on experience with, if not deep understanding of, Google Search, Bing Search, Meta Ads, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, and major DSPs
• Knowledge and experience in traditional channels preferred but not mandatory

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave