Growth Creative Strategist

Summary

Join Bobbie's creative team as a Growth Creative Strategist! You'll be a data-driven storyteller, balancing brand storytelling with performance marketing across multiple channels. Develop and execute creative strategies to boost awareness, engagement, and conversions. Analyze performance data, lead creative ideation, and collaborate with various teams. This role requires 10+ years of experience in a related field and a deep understanding of performance-driven creative. Bobbie offers competitive compensation, comprehensive benefits, and a supportive, inclusive work environment.

Requirements

• 10+ years of experience in creative performance strategy, growth marketing, or a related field (CPG, eCommerce, or agency experience preferred)
• Deep understanding of performance-driven creative—how storytelling, design, and messaging impact conversion and retention
• Experience working with paid agencies and knowledge of social ad platforms (Meta, TikTok, YouTube, Google, etc.) and their best practices
• Strong ability to translate consumer insights and data into impactful creative strategies
• A strong point of view on what makes great, engaging creative—and the ability to back it up with research and performance data
• Experience directing creatives against clear briefs
• A passion for experimentation, iteration, and harnessing the power of storytelling to drive results

Responsibilities

• Develop and execute creative strategies that drive awareness, engagement, and conversion across paid, organic, and owned channels
• Partner with growth, marketing and creative teams to optimize performance campaigns with best-in-class creative tailored for each platform (Meta, TikTok, YouTube, email, etc.)
• Analyze creative performance data daily to uncover insights, drive optimization testing, and inform new testing frameworks
• Lead creative ideation and concepting for key marketing initiatives, including product launches, seasonal campaigns, and brand partnerships
• Stay ahead of digital trends and platform-specific best practices to ensure Bobbie’s creative is fresh, engaging, and high-performing
• Collaborate with design, copy, and video teams to bring creative concepts to life in a way that balances brand storytelling with performance needs
• Define, track, and report on key creative KPIs, helping refine future strategies based on performance insights

Preferred Qualifications

CPG, eCommerce, or agency experience

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement