Creative Strategist

Summary

Join BTS as a Creative Strategist and bridge client objectives with creative execution for Meta ads. Collaborate with clients to develop creative briefs and work with designers and editors to create high-converting still and video ads. Analyze ad performance, iterate on creatives, and refine strategies for continuous improvement. You will need 3+ years of experience in a creative strategy or related role, expertise in Meta Ads, strong storytelling and copywriting skills, and experience in creative briefing. The role requires analytical thinking, collaboration, and communication skills. BTS offers a remote work environment, competitive salary, growth opportunities, and a collaborative culture.

Requirements

• Experience: 3+ years in a creative strategy, performance marketing, or related role
• Expertise in Meta Ads: Strong understanding of best practices for still and video ads
• Storytelling & Copywriting Skills: Ability to craft compelling hooks, angles, and messaging
• Creative Briefing: Experience translating marketing objectives into clear and actionable briefs
• Analytical Thinking: Ability to interpret ad performance data and iterate on creative concepts
• Collaboration & Communication: Strong ability to work cross-functionally with clients, designers, and editors

Responsibilities

• Develop clear, strategic, and compelling creative briefs for still and video ads
• Align creative concepts with performance marketing goals and brand identity
• Brainstorm and pitch engaging ad angles and hooks based on customer psychology
• Work with Account Managers, designers, video editors, and copywriters to execute creative briefs
• Ensure creatives follow Meta best practices for maximum engagement and conversions
• Review ad performance data and optimize creative based on insights
• Test different ad formats, messaging, and styles to refine winning formulas
• Stay ahead of trends in social media advertising, consumer behavior, and eCommerce

Benefits

• Work with an agile and talented remote team specializing in high-performing ad creatives
• Be part of a fast-growing agency where your strategic ideas directly impact client success
• Competitive salary
• Growth opportunities
• A collaborative, creative culture