Growth Hacker

Summary

Join Booksy as a Growth Hacker and drive local growth in the UK and France. Working closely with the marketing team lead, you will design and implement growth activities to increase acquisition, user engagement, and revenue. You will utilize various marketing channels and tactics to achieve rapid local marketplace growth. Identifying new opportunities and leading innovative campaigns is key. Success requires demonstrable growth hacking experience, proficiency in digital marketing tools, strong analytical skills, creative thinking, and a deep understanding of local culture. Booksy offers a fully remote position, holiday allowance, private medical cover, and access to wellbeing apps.

Requirements

• Demonstrable experience in growth hacking, performance marketing or growth-focused roles, preferably in marketplaces, SaaS, or wellness/beauty industries
• Proficiency in digital marketing tools (Google Ads, Facebook Ads, etc.), A/B testing platforms, analytics tools (Google Analytics, Mixpanel), email marketing platforms (Mailchimp, Klaviyo, Iterable), social media management tools (Hootsuite, Buffer, Meltwater) and Outbound Sales tools (Outreach, Salesloft, auto/predictive dialers) and social media automation (Phantombuster, ManyChat)
• Strong analytical mindset: Ability to dive deep into data to track, measure, and optimize campaigns. A/B testing, cohort analysis, and understanding key metrics like CAC (Customer Acquisition Cost) and LTV (Lifetime Value) are essential
• Creative and Innovative Thinking: You thrive on pushing boundaries and are not afraid to experiment with new, creative approaches to growth. Ability to think outside the box while keeping a strong focus on results. Comfortable with ambiguity and able to work independently. Ability to manage multiple initiatives simultaneously while meeting deadlines
• Deep understanding of local culture(s), trends, and behaviour in the wellness space. Ability to adapt global marketing strategies to the local market

Responsibilities

• Design and implement growth activities that incrementally drive acquisition, user engagement, and marketplace revenue growth within core cities in the UK and France
• Leverage a range of unconventional, low-cost, and scalable tactics across various marketing channels and customer touch points to rapidly grow the marketplace locally
• Identify new growth opportunities and lead the delivery of innovative local marketing campaigns
• Seek and share best practices across peers, teams, and markets

Preferred Qualifications

Experience in both B2C and B2B growth strategies

Benefits

• This is a fully remote position, we take pride in being a globally distributed team
• Holiday allowance + public holidays + your birthday day off
• Private Medical Cover (including dental) paid by Booksy
• Access to Worksmile and Officevibe wellbeing app
• More benefits available depending on your country of residence