Growth Manager

Summary

Join GiveDirectly, a non-profit organization dedicated to reshaping international giving by providing cash grants directly to the world's poorest, as a Growth Manager. This role involves executing public fundraising campaigns, driving creative donor-facing content, and testing new marketing initiatives to expand the donor base and raise awareness of direct cash transfers. The ideal candidate will have 3-5+ years of experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more. The role is fully remote but requires at least 4 hours of overlap with an East Africa timezone. You will work on cross-functional projects across the organization, collaborating with teams in Growth, Research, Finance, and Operations. This position offers the opportunity to make a significant impact by shifting the status quo in the philanthropy space and putting aid budgets directly in the hands of recipients.

Requirements

• 3–5+ years of professional experience: we welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more
• Our team has a wide range of backgrounds from TV writers to folks with PHDs in engineering and everything between
• Strong, succinct communication: skilled in writing (native english level), presentation creation, and messaging across multiple stakeholders
• Analytical problem solving : looks at problems with an analytical and iterative mindset, with strong framework for prioritization and ability to put structure and process to ambiguous problems
• Alignment with GiveDirectly Values : exceptional alignment with values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity
• Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar

Responsibilities

• Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities (e.g., Giving Tuesday, end-of-year matching campaigns)
• Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery
• Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media
• Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting
• Collaborate with our design, content collection, and marketing automation teams
• Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work
• Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets
• Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders
• Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights

Preferred Qualifications

• Experience working with relational databases (e.g. SQL)
• Familiarity with our growth stack or similar: Salesforces (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog
• Experience in writing or data storytelling for large layperson audiences

Benefits

• At GiveDirectly, we strive to pay our employees generously and equitably
• We use an accredited third-party salary aggregator to ensure that staff’s total compensation package (base compensation + bonus) falls within the 75th percentile of similar roles, at similar organizations
• We also have a no-negotiation policy to ensure we are paying staff equitably across roles
• The United States base salary for this role is $93,500
• The Kenya base salary for this role is $61,900
• If you are not based in the US or Kenya, we will share an estimated salary benchmark for the country you are based in during the hiring process
• We support flexibility, take care of each other, have fun, and create professional growth opportunities