Growth Marketer

Summary

Join Figment, a leading provider of Web3 blockchain infrastructure solutions, as a Growth Marketer. You will develop and execute strategies to drive customer growth and revenue. Responsibilities include demand generation, lead pipeline management, sales enablement, inbound marketing, and cross-functional collaboration. You will work closely with regional sales leads and other marketing teams. Success will be measured by hitting lead targets, managing costs, creating effective sales materials, boosting website conversions, and fostering collaboration. Figment offers a 100% remote-first environment with competitive benefits.

Requirements

• 3-5 years of experience in growth marketing, B2B marketing, or demand generation (experience in SaaS, blockchain, or tech is a plus)
• Proven ability to drive lead generation and nurture pipelines to meet revenue targets globally and regionally
• Experience working with regional sales leads (Americas, APAC, EMEA, LATAM) to create localized strategies and materials
• Strong understanding of lead generation, inbound and outbound marketing, ABM strategies, and regional marketing nuances
• Exceptional written and verbal communication skills to craft compelling, targeted messaging
• Analytical mindset with the ability to measure performance metrics (e.g., CPL, conversion rates, and ROI) and refine strategies accordingly
• Strong collaboration skills with experience working across marketing, sales, and product teams

Responsibilities

• Develop and execute B2B demand generation campaigns to capture new leads and grow Figment’s sales pipeline
• Establish and manage Cost Per Lead (CPL) benchmarks for specific buyer groups by region (Americas, APAC, EMEA, LATAM)
• Implement and optimize outbound marketing tactics, including account-based marketing (ABM), email campaigns, and LinkedIn outreach
• Design and execute lead nurturing workflows to convert MQLs into SQLs, with a focus on regional performance and scalability
• Track and report on campaign performance by region, optimizing for conversion rates, CPL, and ROI
• Create regionally tailored sales decks, one-pagers, event materials, and leave-behinds to support localized messaging and sales efforts
• Collaborate closely with sales leads in each region to ensure materials address cultural nuances, regulatory considerations, and localized customer pain points
• Develop regional playbooks for sales teams to guide outreach strategies, messaging, and campaign alignment
• Lead inbound marketing efforts on Figment’s website to drive lead qualification and conversion
• Partner with Marketing Operations to align on campaign measurement and lead scoring in Pardot
• Develop and test hypotheses for A/B testing, optimizing landing pages, CTAs, and forms to improve conversion rates
• Implement strategies to qualify and nurture inbound leads through content, workflows, and scoring mechanisms
• Partner with the Event Manager to maximize lead generation opportunities at regional conferences and webinars, and to align on post-event follow-ups
• Collaborate with the Product Marketer to ensure messaging in campaigns and materials aligns with product positioning and feature benefits
• Work with the Content Team to create high-quality, region-specific assets, such as blog posts, white papers, explainer videos, and thought leadership content
• Collaborate with Marketing Operations to define, measure, and report key campaign metrics and optimize lead funnel performance
• Manage digital channels (email, paid search, social media, and display ads) to drive awareness and lead generation by region
• Leverage SEO and SEM strategies to improve Figment’s visibility and attract targeted traffic globally and regionally
• Oversee Figment’s paid media campaigns, including Google Ads, LinkedIn Ads, and Twitter (X) Ads, with regional segmentation

Benefits

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• A competitive bonus (based on company performance) that is distributed bi-annually
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!