Growth Marketing Manager

Summary

Join CourseStorm, a company dedicated to connecting people with lifelong learning opportunities, as a Growth Marketer. In this role, you will support the company's growth engine by developing and executing marketing campaigns, uncovering and testing new acquisition channels, and building a nurture system to identify high-value leads. You will also be responsible for data analysis and reporting, managing the marketing tech stack, and collaborating with cross-functional teams. The ideal candidate is a detail-oriented SaaS marketer with experience in demand generation, marketing operations, and HubSpot. This remote, U.S.-based position offers a competitive benefits package, including full benefits, flexible hours, and a supportive work environment. CourseStorm values diversity and encourages applications from individuals with diverse backgrounds and experiences.

Requirements

• A person who exhibits our values of Simplicity, Helpfulness and Growth
• Prior experience in a growth marketing or related role in a SaaS company , like demand gen, lifecycle, or marketing ops
• Ability to develop lead lists. You’re comfortable using a variety of tools to source lead lists and enrich those lists with quality data
• Strong analytical skills. You love diving into the numbers, analyzing campaign performance (accounting for cost/MQL and ROI) and identifying actionable insights to increase new customer acquisition and customer lifetime value
• Deep HubSpot knowledge & operational skills. You’re able to fully utilize the sales and marketing capabilities in HubSpot to plan campaigns and outreach, track their results, and maintain data hygiene
• Strong communication skills , both written and verbal. You understand the power of story, you’re comfortable writing copy for an email sequence or a landing page, and you’re able to clearly articulate yourself to teammates and our community
• You are customer-obsessed and understand that your growth strategy is only as strong as your understanding of our market and our ideal customer. Bonus points for experience in the nonprofit, arts, and/or education sectors

Responsibilities

• Support CourseStorm’s developing growth engine: You’ll develop a deep understanding of CourseStorm’s market and ideal customer, helping to design and execute campaigns to get the most out of our primary acquisition channels: events and outbound. You’ll also uncover and test new acquisition channels in order to unlock additional flywheels to support our qualified lead and ARR goals. Lastly, you’ll own evergreen channel management and performance, including paid and organic channels
• Build and maintain a nurture system that surfaces the gold in our database: You’ll use a combination of workflows, smart lists and other triggers to surface high-value leads at the right time from our database of over 20,000 leads. You’ll use logic to create lists and workflows, considering unintended consequences of multiple automations; you’ll work to reduce noise when surfacing leads, focusing on the right automations to identify sales-ready leads
• Facilitate data-informed decision making: You’ll measure, analyze, and report on performance across the funnel. You’ll own our data analytics pipeline from collection through to reporting, setting standards alongside Sales and Customer Success to support effective reporting and feedback loops
• Manage and maintain our marketing tech stack: You’ll own our marketing tech stack and budgets, managing contracts and renewals, proposing tech stack changes when needed, and working to limit tech debt
• Partner with cross-functional teams for full funnel effectiveness: You’ll build strong relationships with Sales and Customer Success, partnering on integrated efforts to drive and accelerate pipeline and establishing informative feedback loops to inform strategies

Preferred Qualifications

• You want to work with smart people, solve hard problems, learn and develop as a marketer, and have outsized impact on company results
• You enjoy building human-centered campaigns that connect with potential customers on a personal level
• You prioritize long-term brand reputation and integrity over short-term growth. You’re evidence and data-driven but you also never lose sight of the people on the other end of your marketing activities
• You want to be a key part of a healthy and steadily growing company focused on an important social impact
• You’re passionate about lifelong learning and the folks who work everyday to positively impact their communities through continuing education

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Life Insurance
• Retirement Plan
• Employee Assistance Program
• Paid holidays
• Paid time off -- "Take What You Need", Unlimited Paid Time Off
• Paid professional development
• $1,200 home office budget
• $1k / year personal learning stipend: use it to buy books, classes with a friend, videos, etc -- just learn something new!
• Flexible remote position
• A healthy and thriving company culture -- you get to work with an amazing team of people who nurture true work+life fit