Senior Growth Marketing Manager

Summary

Join Avara, a company building innovative blockchain products, as their new Growth Marketer. You will be responsible for driving user acquisition, retention, and engagement across Avara's product ecosystem. This role involves designing, executing, and optimizing growth campaigns, running experiments across various channels, collaborating with cross-functional teams, and tracking performance. The ideal candidate has 3–5 years of experience in growth marketing for high-growth consumer apps, particularly in fintech or mobile gaming. A deep understanding of funnel optimization and hands-on experience with digital channels are essential. Data-driven decision-making and strong collaboration skills are also key requirements. This is a fast-paced environment where you will wear multiple hats and contribute to a growing team.

Requirements

• You have 3–5 years of experience in growth marketing or user acquisition for high-growth consumer apps - ideally fintech or mobile gaming
• You deeply understand how to design and optimise funnels that convert and retain users at scale
• You have hands-on experience with digital channels - paid social, search, email, lifecycle, and referral programs
• You’re data-driven, fluent in using analytics tools, and comfortable owning KPIs and reporting
• You know how to run A/B tests, analyse results, and make quick, confident decisions on what to keep, kill, or scale
• You collaborate well with Product, Engineering, and Creative teams
• You thrive in fast-paced environments and are excited to wear multiple hats as part of a growing team
• You’re curious, experimental, and driven to find creative ways to grow user adoption

Responsibilities

• Design, execute, and optimise growth campaigns that drive user acquisition, activation, and retention
• Develop and run experiments across paid and organic channels, including social, search, lifecycle, referrals, and partnerships
• Bring best practices from high-growth consumer apps to test funnels, landing pages, onboarding flows, and engagement campaigns
• Collaborate closely with Product and Growth teams to identify opportunities, define hypotheses, and implement growth loops
• Own performance tracking and reporting - measure results, share insights, and prioritise what to scale
• Partner with Content, Social, and Design to deliver growth touchpoints that are on-brand, compelling, and conversion-optimised
• Stay plugged in to growth trends from leading fintech and gaming brands to inspire fresh ideas
• Build and maintain relationships with strategic partners and communities that can amplify Avara’s reach
• Maintain a test-and-learn mindset, constantly pushing for experimentation and iteration