Growth Marketer, Mid-Level

Summary

Join CoinGecko, a global leader in cryptocurrency data, and contribute to shaping the future of finance. As a Marketing Specialist, you will significantly increase our digital presence across various channels. You will manage content production, build partnerships, and stay abreast of industry trends. This role demands project management skills, strategic planning, and performance reporting. You'll also mentor interns and freelancers, ensuring high-quality output. CoinGecko offers a competitive salary, remote work flexibility, comprehensive insurance, and various other perks.

Requirements

• Proven Ability: You are a T-shaped Marketer with 1-3 years of relevant experience. More importantly you have some experience growing one (or more) marketing channels, such as social media, videos, content marketing, digital PR, etc
• Marketing Foundations: You have basic knowledge of various marketing skills such as market research, copywriting, storytelling, design (ie. Adobe, Canva), branding, UI/UX (ie. Figma), HTML/CSS and analytics (ie. GSheets, Google Analytics, SQL)
• Bias to Action: You are proactive in getting the job done and eager to find ways to upskill yourselves. You actively seek out new ways of working to improve your work, you are comfortable asking for advice. And more importantly, you apply what you learn
• Operational Excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality. You also hold your peers to similar standards in their work
• Strong Opinions, Loosely Held: You like making decisions based on data or qualitative evidence. You have an opinion on which decision to take, but are also humble enough to embrace better ideas from others
• Entrepreneurial: You are self-motivated, resourceful, curious, creative, eager to move projects along, and yet patient enough to see things through to move the needle
• Excellent communicator: You are fluent in written and spoken English. You are a sound communicator who is able to build working relationships

Responsibilities

• Increase Digital Presence: Improve the reach of our product and brand by growing and managing all aspects of one (or more) marketing channels such as socials, videos, content, emails, digital PR, partnerships and campaigns
• Content Production: Manage all aspects of content production within your channel from ideation to implementation, including everything from market research, copywriting, basic design, and distribution. All while ensuring that we’re meeting internal guidelines and are continuously adding value to users
• Partnerships & Outreach: Build productive relationships with community partners to learn how we can add value, while maximizing the reach of our products/content
• Stay Plugged-In: Stay up-to-date with the latest cryptocurrency and marketing trends. Conduct customer, competitor and general market research to remain relevant
• Project Management: Manage projects end to end by developing detailed plans, collaborating with internal and external teams when needed, improving workflows and guidelines, and ultimately ensuring the delivery of high quality output
• Planning & Strategy: Actively seek out ways to improve the effectiveness of what we do. Collaborate with team leads to ensure that plans are aligned towards a common goal by reviewing progress and priorities on a quarterly basis, and building a good understanding of what our users want/need
• Improve Playbooks: Improve upon existing workflows and guidelines with new learnings and better ways of working, and participate in knowledge sharing activities
• Performance Reporting: Provide regular reporting and analysis on performance metrics and effectively communicate feedback and learnings within the team. Build and/or automate new dashboards from scratch when needed
• Coaching: Able to mentor interns and manage freelancers
• Work closely with team members, cross-functionally, and external freelancers
• You are required to support any ad hoc tasks as required by the company

Preferred Qualifications

• Having a Bachelor’s degree in Business, Marketing, Communications or relevant fields is a plus
• Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining the team, you are expected to build a good understanding of our users, what are their needs vs wants, what is trending in the market, and be able to address their needs within the channels or content you own
• Experience hiring and managing freelancers and/or agencies is a plus

Benefits

• Remote Work Flexibility : Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person
• Flexible Working Hours : No 9-5 structure, work the hours you need to get your tasks done
• Comprehensive Insurance Coverage : We provide life, medical, and critical illness insurance
• Virtual Share Options : You'll be entitled to virtual options, with terms and conditions
• Bonus : You’ll be entitled to a bonus, with terms and conditions
• Parking Allowance : You will be given a monthly fixed allowance of RM 150 or SGD 100 to ease the cost of traveling
• Meal Allowance : You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals
• Learning Allowance : You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development
• Social Activity Allowance : Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost
• Annual Company Offsite : We gather once a year to meet each other in person, reflect on the year, and partake in social activities!