Growth Marketing Associate, Video Optimization

Summary

Join CookUnity as a Growth Marketing Associate, Video Optimization and build and execute the video optimization strategy across various platforms. You will enhance engagement, build a subscriber base, and increase visibility for video content. The ideal candidate is data-driven with a deep understanding of YouTube algorithms and best practices. You will create and implement strategies to attract views, grow subscribers, optimize video SEO, and maximize monetization. This role involves collaboration with cross-functional teams and leadership of a video production team. You will analyze video performance metrics and stay updated on industry trends.

Requirements

• A Bachelor’s degree with a strong academic record and/or proven relevant experience in an SEO or digital marketing role focused on organic tactics
• 3+ years of experience in growth marketing, or hands-on experience in YouTube/video marketing, or a related role with a strong focus on video optimization and strategy
• Proven track record of growing video viewership and subscriber base in video platforms, including YouTube, TikTok, and social media (especially YouTube)
• A deep understanding of algorithms and the latest technical advancements in the field of AI and video content
• Strong knowledge of video optimization techniques, SEO, and content marketing
• Experience working with video production teams and content creators to execute a cohesive video marketing strategy
• High data IQ with a focus on driving conversions and revenue for DTC businesses
• Experience using video analytics tools such as YouTube Analytics, Google Analytics, or similar
• A great team player and fun to work with, a collaborative attitude and comfortable working in a fast-paced environment
• Strong analytical skills with the ability to interpret data, identify trends and make data-driven decisions
• Proactive and self-motivated with keen attention to detail
• A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and stakeholders

Responsibilities

• Develop and implement video marketing strategies to increase brand awareness, engagement, and conversion rates
• Lead the video optimization strategy across owned (website, app) and offsite (YouTube, TikTok, Facebook, Instagram) channels to increase awareness, engagement, subscriber growth, and retention
• Develop and implement best-in-class SEO and video optimization practices to bolster CookUnity’s website visibility and organic video reach
• Collaborate with our in-house creative team to direct highly engaging video content that resonates with our target audience
• Create and execute a content calendar for video marketing, ensuring alignment with CookUnity’s overall marketing strategy and business goals
• Conduct A/B testing and experimentation to optimize video thumbnails, titles, descriptions, and CTAs for maximum impact and discoverability
• Collaborate with cross-functional teams to create and execute effective video campaigns that align with overall marketing goals and initiatives
• Lead and mentor a team of video producers and editors, providing guidance and feedback to help them create impactful and engaging content
• Analyze and optimize video performance metrics, including watch time, engagement rate, and subscriber growth, using platforms like YouTube Analytics, Google Analytics, and other relevant tools
• Work closely with the social media and content teams to ensure video content is aligned with the overall brand messaging and tone
• Manage budgets and allocate resources effectively to maximize ROI on video marketing initiatives
• Stay up-to-date with industry trends and best practices in video marketing, incorporating new techniques and technologies to improve campaign performance
• Collaborate with external agencies and vendors to source talent, equipment, and resources for video production
• Take ownership of the CookUnity’s visibility and work with the brand team to maintain consistency in visual storytelling across all video content

Preferred Qualifications

• Entrepreneurial and resilient with a high level of energy, and an unrelenting drive to succeed and win
• Collaborative and results-oriented, willing to share knowledge and contribute to a positive team dynamic
• Eager to learn, takes initiative, and continuously improve performance and process
• Superior communication, presentation and organizational skills
• Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions
• Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality

Benefits

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from start date
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• Personalized English coach
• If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate