Growth Marketing Lead

Summary

Join TLDR, a media company revolutionizing professional news consumption, as their Growth Marketing Lead. You will spearhead paid acquisition, architecting and optimizing campaigns across various channels while exploring unconventional avenues. This role demands a blend of analytical prowess, creative flair, and technical expertise, leveraging AI for ad creation and data analysis to drive subscriber and advertiser growth. You will manage significant budgets, pioneer new acquisition channels, and collaborate with cross-functional teams. The ideal candidate possesses extensive paid media experience, a data-driven approach, and a knack for identifying and scaling non-obvious growth opportunities. TLDR offers a remote-first culture, flexible hours, competitive compensation, and a comprehensive benefits package.

Requirements

• 3+ years of hands-on experience managing significant paid media budgets ($100k+/month) with proven ROI
• Deep expertise in Meta Ads, with working knowledge of LinkedIn and emerging platforms
• Strong creative instincts and experience using AI tools for ad creation
• Data-driven mindset, able to identify and improve key metrics
• Track record of discovering and scaling non-obvious acquisition channels
• Self-starter mentality: you don't wait for direction, you find opportunities and run with them
• Excellent communication skills to share learnings and align stakeholders

Responsibilities

• Own Paid Performance End-to-End : Manage and optimize campaigns across Meta, LinkedIn, and other core channels to hit aggressive CAC targets
• Pioneer New Acquisition Channels : Source and test unconventional paid opportunities — niche newsletters, Reddit communities, podcast sponsorships, and platforms others haven't cracked yet
• Build a Creative Testing Machine : Develop and manage our ad creative pipeline, using AI tools like Midjourney, Runway, and ChatGPT to rapidly produce and iterate on ad variants
• Obsess Over the Numbers : Live in the data, running rigorous A/B tests, analyzing cohort performance, and making rapid optimization decisions based on subscriber LTV and advertiser acquisition metrics
• Scale What Works, Kill What Doesn't : Maintain a portfolio approach to channel testing with clear success criteria and aggressive budget reallocation
• Collaborate on Growth Strategy : Partner with Product, Data, and Sales teams to align paid efforts with broader growth initiatives and product launches
• Stay Ahead of the Curve : Constantly research emerging platforms, ad formats, and AI tools that could give us an edge

Preferred Qualifications

Basic knowledge of Hubspot to track advertiser acquisition and WordPress to create landing pages

Benefits

• Own a critical growth lever at a profitable, fast-growing media company
• Budget and autonomy to test bold ideas without bureaucratic approval chains
• Work with cutting-edge AI tools and be at the forefront of marketing innovation
• Remote-first culture with flexible hours: we care about results, not face time
• Competitive base + performance bonus tied directly to your impact
• 401(k), health, dental, vision, unlimited PTO