Growth Marketing Lead

Summary

Join OffSec, a leading cybersecurity training provider, as their Growth Marketing Lead – EMEA. This role demands a data-savvy individual to spearhead regional marketing initiatives across Europe, the Middle East, and Africa. You will collaborate with sales and marketing teams to develop and execute impactful campaigns, manage partner relationships, and plan regional events. The ideal candidate possesses strong strategic planning, execution, and ROI measurement skills, thriving in a fast-paced, remote-first environment. Success in this position requires proven experience in B2B regional marketing within the cybersecurity or SaaS industry, along with expertise in field marketing, partner marketing, and event execution. The position offers flexible work hours from a home office.

Requirements

• 4–6 years of experience in B2B regional marketing, with strong exposure to the EMEA market
• Cybersecurity or SaaS industry experience is required—you understand the buyer, market dynamics, and sales cycle in technical verticals
• Proven experience in field marketing, partner marketing, and event execution
• Deep understanding of ROI measurement, pipeline influence, and lead lifecycle metrics
• Hands-on experience with Salesforce, HubSpot, and marketing analytics platforms
• Excellent copywriting skills and content localization know-how
• Highly collaborative and self-directed; thrives in distributed, remote-first teams

Responsibilities

• Lead and execute the regional marketing strategy for EMEA, focused on demand generation, campaign activation, and sales alignment
• Work hand-in-hand with the EMEA Sales team to support pipeline growth, territory-specific programs, and ABM efforts
• Collaborate with the Senior Manager of B2B Marketing Growth to design and execute impactful, campaign-driven programs tailored to EMEA audiences
• Be the regional expert—surface competitive insights, local buyer behavior, and market opportunities
• Own EMEA partner marketing initiatives, collaborating with MSSPs, VARs, training centers, and alliances
• Develop co-branded campaigns, manage joint event participation, and build scalable partner toolkits
• Report on partner engagement and track ROI across initiatives
• Plan, execute, and optimize OffSec’s regional events strategy—including trade shows, regional field events, workshops, and partner activations
• Collaborate with the Head of Global Communities & Events to launch and support local OffSec community chapters across key cities in EMEA
• Own post-event workflows: lead capture, follow-up strategy, and comprehensive ROI reporting
• Ensure all events embody OffSec’s brand and mission to grow the offensive mindset
• Write and adapt compelling copy for email, web, ads, and event promotion that speaks to regional audiences and adheres to OffSec’s voice
• Collaborate with product marketing and design to develop high-impact regional content
• Be agile in generating lightweight assets when needed
• Use HubSpot, Salesforce, and analytics tools to track campaign and event performance from lead to revenue
• Analyze and report on both campaign and event ROI regularly—optimize continuously based on funnel impact
• Manage the EMEA marketing budget with precision and accountability

Benefits

• This role is a full-time salaried position
• Work hours for this position are flexible and will be performed from a home office