Growth Marketing Manager

Summary

Join Rethink First, a leading behavioral health technology company, as their experienced Growth Marketing Manager. You will be instrumental in driving demand generation, optimizing marketing campaigns, and supporting the overall growth strategy for provider-focused initiatives. This role demands a strategic thinker with a proven track record in high-growth environments, particularly within the healthtech and SaaS industries. Key responsibilities include developing and executing demand generation strategies, leading campaign planning and optimization, conducting market research, monitoring campaign performance, collaborating with cross-functional teams, overseeing content creation, managing the marketing budget, and facilitating event presence. The ideal candidate possesses a Bachelor's degree in a related field, 4+ years of relevant experience, strong analytical and project management skills, and exceptional communication abilities. Remote opportunities are available for candidates residing in specified states.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment
• Proven success in developing and executing marketing strategies that drive measurable growth
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Proficiency in marketing automation tools and CRM systems

Responsibilities

• Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities. Utilize various channels including digital marketing, email campaigns, social media, and events
• Lead the planning, execution, and optimization of marketing campaigns. Collaborate with creative, copy, events, and marketing operations teams to ensure high-quality and timely delivery of campaigns
• Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and improve campaign effectiveness
• Monitor and analyze the performance of marketing campaigns using key metrics. Provide actionable insights and recommendations to optimize marketing efforts and achieve growth targets
• Work closely with cross-functional teams including sales, product, and customer success to align marketing strategies with business goals. Serve as the primary marketing liaison to internal stakeholders
• Oversee the creation of compelling marketing content that resonates with target audiences. Ensure consistency in messaging and branding across all marketing materials
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the highest return on investment
• Facilitate the company's presence at industry events, conferences, and trade shows. Coordinate logistics, including booth setup, promotional materials, and staffing, to ensure a successful and impactful event presence

Preferred Qualifications

• Experience in the ABA therapy or Behavioral Health industry
• Familiarity with account-based marketing (ABM) strategies
• Knowledge of the latest marketing trends and best practices

Benefits

• Generous health, dental & vision benefits package
• Paid time off
• 11 Paid Holidays
• 401k + matching
• Parental leave
• Professional development assistance