FreeWill is hiring a
Growth Marketing Manager

Summary

Join FreeWill, a social-good startup revolutionizing estate planning with Estately, as a Growth Marketing Manager to build a thriving B2B pipeline from scratch. Develop creative growth strategies, implement marketing campaigns, and establish brand positioning for Estately.

Requirements

• 4+ years marketing generalist experience – we’re looking for a “Swiss-Army knife” marketer who can switch gears between growth hacking/demand generation, content marketing and product marketing as needed
• Marketing or sales responsibility at 1-2 early-stage SaaS start-ups
• Previous experience selling to financial advisors or institutions is preferred, but not required
• Proficiency in marketing automation tools (preferably HubSpot) and familiarity with Google Analytics, SEO, SEM, social media advertising platforms, and CRM systems
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Stellar data analysis skills with the ability to turn insights into actionable strategies
• Experience with A/B testing, conversion rate optimization, and performance tracking
• Boundless curiosity about our market, competitors and our customers
• Ability to successfully communicate our unique differentiation and value proposition to help grow new business and expansion revenue
• Strong storyteller, presenter, and verbal communicator
• Results-oriented team player with a collaborative and “can do” attitude
• Experience collaborating effectively with sales and product to achieve results
• Comfortable working in an environment where change is constant

Responsibilities

• Develop, implement and test customer acquisition strategies and multi-channel marketing campaigns including email marketing, content marketing, influencer marketing, direct mail and co-marketing partnerships
• Partner with our demand generation team to create and optimize paid advertising and account-based marketing strategies
• Develop positioning and messaging frameworks for Estately that will differentiate our offerings, inform brand development efforts and drive our performance marketing creative
• Design a content marketing strategy, driving thought leadership around why estate planning is critical for financial advisors and creating webinars, industry reports, and content lead magnets to facilitate lead capture and generate top-of-the funnel interest
• Revamp Estately’s website and social channels to reflect new branding and positioning and continually optimize for lead generation and conversion
• Create repeatable sales tools and materials that differentiate our position in the market and create urgency for buyers – such as decks, one-pagers, case studies, outreach sequences and product videos and tours – and enable our small and nimble sales team to leverage it effectively
• Work closely with our operations team to set goals around marketing-driven leads and pipeline, closely monitor customer acquisition costs and implement best practices around lead routing/scoring and data hygiene
• Partner with Estately’s product manager, UX design, marketing, sales and partner success teams to release new products and features effectively while driving adoption and retention
• Own competitive research and share insights and product gaps with internal teams

Benefits

• Work from home
• Unlimited PTO
• Flexible hours
• Competitive salary
• Commuter benefits
• Company stock options
• 401k
• Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
• Short-term and long-term disability insurance
• Life and AD&D insurance
• Free One Medical membership
• Paid parental leave for all parents