Senior Growth Marketing Manager

Summary

Join insightsoftware as a Senior Growth Marketing Manager and strategically develop and execute the go-to-market (GTM) plan for our Embedded Analytics pillar. You will oversee tactical execution and project management of demand generation and customer marketing programs. Collaborate closely with sales, product management, and other teams to shape marketing initiatives and drive demand for key products. As the primary contact for Growth Marketing within the Embedded Analytics pillar, you will become the team's expert on the GTM strategy for this area. You will develop and manage marketing campaigns, monitor performance, and report on key metrics. Success in this role requires strong project management, communication, and analytical skills.

Requirements

• Bachelor's degree, preferably in Marketing or Business
• Minimum of 5-7 years of marketing experience in a fast-paced company, preferably B2B in the software or SaaS environment
• Experience with marketing BI and analytics products into the enterprise and/or past success with product launches post-acquisition
• Considerable experience managing a region/team as well as managing senior stakeholders
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
• Strong project management skills and ability to lead multiple projects in their entirety
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus

Responsibilities

• Develop multiple marketing campaigns from start to end, including researching topics, defining the strategy, writing content, executing the campaign, and liaising with marketing operations, digital and product marketing when needed
• Ensure all activities, including webinars, emails, nurture streams, are completed on time and meet expectations
• Manage third party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity's ROI
• Monitor campaign performance and report on key metrics, including MQLs, pipeline, and bookings generation, to continuously identify areas for improvement
• Support and work closely with the sales team to ensure marketing-sales alignment and identify opportunities for your region
• Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns

Preferred Qualifications

• Experience with marketing BI and analytics products into the enterprise and/or past success with product launches post-acquisition
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus