Growth Marketing Manager

Summary

Join Guidewheel, a company empowering factories to reach peak performance through its FactoryOps platform, as a Growth Marketing Manager. You will play a critical role in shaping and executing the growth strategy, working closely with various teams. Responsibilities include developing and executing demand generation strategies, designing and implementing marketing campaigns, leading customer lifecycle programs, and collaborating cross-functionally. You will experiment with new channels, optimize existing programs, and contribute to Guidewheel's success. The role requires experience in growth marketing, strong analytical skills, excellent organizational skills, and exceptional communication skills. Guidewheel offers a remote-first work environment, competitive salary, equity, and opportunities for career growth.

Requirements

• 3-5 years of experience in growth marketing, demand generation, or lifecycle marketing—ideally in B2B SaaS, manufacturing, or fintech environments
• Strong analytical skills with the ability to derive actionable insights from data and continuously optimize campaigns
• Excellent organizational skills and ability to manage multiple projects simultaneously, ensuring execution with high quality and on-time delivery
• Proven experience working across teams—particularly with Sales, Product, and Customer Success—to drive alignment and success
• Exceptional written and verbal communication skills, with the ability to craft compelling messaging that resonates with both internal stakeholders and external customers
• A deep understanding of customer needs, behaviors, and motivators, with the ability to build marketing programs that engage, educate, and drive adoption
• A passion for experimentation, learning, and continuous improvement. You are comfortable with ambiguity and unafraid to challenge the status quo
• Proficiency with marketing automation tools, CRMs (HubSpot, Salesforce), and analytics platforms

Responsibilities

• Develop and execute demand generation strategies targeted at manufacturers and factory operations, focusing on long-term, scalable growth
• Design and implement marketing campaigns that address the entire customer journey—from awareness through to activation and retention
• Lead the development and execution of customer lifecycle programs in close collaboration with Customer Success, ensuring our customers gain maximum value from our platform
• Work closely with product marketing, sales, and customer success teams to align on messaging, identify opportunities, and amplify product launches
• Explore and optimize various marketing channels (paid, content, email, etc.) to engage and convert our target audience, including manufacturers and factory teams
• Analyze campaign performance using data and analytics, continually refining strategies and tactics to improve customer acquisition, retention, and product adoption
• Support the Sales team by ensuring a steady stream of qualified leads, facilitating smooth transitions from marketing to sales
• Manage and enhance our FactoryOps Champion program and other customer engagement initiatives, fostering community-building and customer loyalty

Preferred Qualifications

• Experience with tools like Mixpanel or customer data platforms
• Curiosity : You are constantly looking for new ways to reach, engage, and delight customers
• Resilience : You are unfazed by challenges and setbacks and use them as learning opportunities
• Entrepreneurial : You thrive in a fast-paced environment where you can take ownership of projects and deliver impactful results
• Collaboration : You can seamlessly work across departments and build strong relationships with both internal teams and external customers

Benefits

• Competitive salary in the range of $130,000 - $150,000, plus equity (0.01%-0.03%) and other benefits
• Guidewheel is a remote-first company, meaning you’ll have the flexibility to work from anywhere while collaborating with a talented team across North America
• Impact : You’ll play a pivotal role in shaping the future of Guidewheel, influencing how we engage with and support customers
• Career Growth : As Guidewheel scales, so will your opportunities. There’s significant potential for growth into leadership roles as we expand our marketing function