Growth Marketing Manager

Summary

Join Glo, a company focused on improving global well-being, as their Growth Marketing Manager, Search. This full-time remote position (California, Arkansas, Minnesota, Florida, Tennessee, or Texas only) requires leading and optimizing SEM strategies across various platforms. You will develop and scale high-performing campaigns, conduct A/B testing, and analyze campaign performance. Collaboration with cross-functional teams and staying updated on industry trends are crucial. The ideal candidate possesses extensive SEM experience, strong analytical skills, and a data-driven approach.

Requirements

• 4+ years of hands-on experience in SEM, with a proven ability to optimize and scale performance-driven search campaigns for both Web and iOS platforms
• Expertise in Google Ads, Apple Search Ads, Bing, keyword research, and optimization
• Demonstrated success in scaling high-budget campaigns while maintaining efficiency and driving down customer acquisition costs (CAC)
• Strong analytical skills, with proficiency in tools such as Google Analytics, Google Ads, Apple Search Ads, Excel/Google Sheets, and data visualization platforms (e.g., AWS Insights, Adjust, Looker, Tableau)
• Proven understanding of attribution models and their impact on performance marketing: Familiarity with last-click attribution to ensure accurate campaign performance analysis and reporting
• Experience with A/B testing, conversion rate optimization (CRO), and a data-driven approach to campaign enhancements
• Excellent communication and collaboration skills, with the ability to work effectively across teams and present actionable insights to stakeholders
• A growth mindset with a passion for continuous experimentation, innovation, and optimization
• Comfortable working in a fast-paced, evolving environment with the ability to pivot quickly based on market trends and performance

Responsibilities

• Lead and optimize SEM strategies across Google Search, Apple Search Ads, and Bing, with a focus on both Web and iOS growth
• Develop and scale high-performing Web search campaigns, leveraging advanced keyword optimization, bid management, and audience segmentation to drive conversions and increase return on ad spend (ROAS)
• Scale Apple Search Ads performance, integrating App Store Optimization (ASO) best practices to enhance visibility, boost app installs, and maximize conversion rates on iOS
• Execute comprehensive A/B testing of ad copy, landing pages, and bidding strategies to optimize performance and drive down-funnel KPIs (e.g., installs/registrations, trial sign-ups, paid subscriptions)
• Monitor, analyze, and refine campaign performance, using data-driven insights to optimize budget allocation and scale successful strategies across both Web and iOS platforms. Understand and guide the technical set up that is required to extract the data that is needed for attribution and tracking performance
• Collaborate cross-functionally with Growth, Product and Analytics teams to align SEM initiatives with overall business goals and integrate search campaigns into the broader growth strategy
• Innovate and experiment with creative, non-traditional approaches to paid search marketing, pushing the boundaries to discover new opportunities for user acquisition and growth
• Stay informed on industry trends, search engine updates, and emerging best practices, ensuring our campaigns remain competitive and effective

Preferred Qualifications

Experience in a digital subscription or wellness-focused company and a passion for yoga/wellness is preferred

Benefits

Compensation: $85,000 - $100,000/year + equity