Good Talent Place is hiring a
Growth Marketing Manager in Worldwide

Summary

The job is for a Digital and Growth Marketing Professional in an iGaming company working on a Curacao licensed online casino project across 30 countries. The role involves streamlining brand, design, social media, and other activities, developing marketing strategies, managing advertising campaigns, content marketing, and analyzing user needs.

Requirements

• 2+ years in digital/growth marketing role in online gaming/casino industry
• Solid experience of working on Curacao license and implementing marketing in unregulated markets
• Experience of building up complex brand from scratch, including technical campaigns, market entry initiatives, managing and operations
• Good understanding of media metrics and preparation of media plans
• Strong knowledge of websites and marketing analytics tools
• Experience in setting up and optimizing contextual advertising in all major search engines
• Proven experience in Traffic Acquisition and Affiliate partnership
• Ability to scale GGR (NGR) of the project as well as ROI
• Solid knowledge of online advertising, ad-serving technologies and tracking infrastructure, social networks, search engines and mobile tech (WebView/iOS/Android applications)
• Good knowledge of SSP and Rich Media, SEO, CPA, PPC, LTV, FTD etc
• Technical understanding of HTML/5, JavaScript, and tracking technologies
• Excellent English skills, project management, reporting and analytical skills
• Strong project management, excellent communication and problem solving skills

Responsibilities

• Ensure the optimal cross-channel mix is implemented to drive strong growth and performance across all markets
• Organize, implement, and control advertising Internet campaigns (PPC, SMM, email, SEO)
• Social Media planning to ensure consistency in brand messaging across all digital touchpoints
• Define Content Marketing plan and ensure execution together with SEO specialists and copywriters
• Maintain the growth marketing cross-channel budget, compare actual results with plans and forecasts
• Prepare technical specifications for Website UI/UX, product, and banners, and execute control (designers, SMM, web developers, and content manager)
• Monitor the effectiveness of advertising channels and search for new ones
• Develop a deep understanding of users' needs, conduct customer analysis
• Optimize funnels with focus on growth
• Produce and utilize in-depth analytic reports to improve performance

Benefits

• Possibility to work fully remotely
• Dynamic work in the international team
• Opportunity for professional development and growth
• Competitive income level (fixed rate + bonuses)