Growth Marketing Specialist

Summary

Join Mindera, a fast-growing B2B tech company, as a Content & Growth Marketer to build a strong online presence, drive business growth, and establish the brand as a thought leader. You will be responsible for developing and executing content strategies, engaging with the community, planning growth initiatives, and analyzing marketing performance. This role requires a strong understanding of digital marketing channels and proven experience in A/B testing and multivariate testing. The ideal candidate will have 8+ years of experience in a similar role within a B2B tech company. Mindera offers various benefits, including private medical subscriptions, counseling services, flexible work options, and professional development opportunities.

Requirements

• 8+ years of experience in a Growth Marketing, Digital Marketing, or similar role, preferably within a B2B SaaS, IT consulting, or technology company
• Strong analytical skills with the ability to interpret complex data, identify patterns, and translate insights into actionable strategies
• Proficiency with analytics tools (e.g., Google Analytics, Pipedrive, CRM dashboards, etc)
• Proven track record of designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing)
• Solid understanding and practical experience across various digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid advertising)
• Excellent written and verbal communication skills in English
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Responsibilities

• Position the company and our team as experts in the AI and tech space through owned and earned content
• Identify speaking or publication opportunities and contribute to industry conversations
• Build and engage a community of followers, clients, and potential partners on social and professional platforms
• Develop and execute a content strategy that builds brand awareness, showcases our expertise, and educates our target audience
• Create and manage a content calendar covering thought leadership articles, case studies, whitepapers, blog posts, email campaigns, and social media
• Collaborate with internal teams (vertical leads, sales, tech teams) to extract insights and turn them into compelling stories
• Ensure all content is aligned with brand voice, tone, and positioning
• Organising and coordinating events when necessary. This can be local events or in locations across the globe where we have locations
• Optimize content for SEO and user engagement
• Plan and execute growth initiatives to attract and convert B2B leads (e.g. via LinkedIn, email campaigns, partnerships, content distribution)
• Identify and test new channels or tactics to drive qualified traffic and leads
• Collaborate with sales to align marketing activities with pipeline generation goals
• Track and report on KPIs for content performance and lead generation (traffic, conversions, engagement, etc.)
• Dive deep into marketing data to track KPIs, identify trends, generate actionable insights, and report on the effectiveness of growth initiatives
• Leverage AI-powered analytics tools where applicable
• Utilize and optimize marketing automation platforms, CRM systems, and other marketing technology to streamline workflows, personalize communications, and scale efforts

Benefits

• Private medical subscription
• Private medical subscription for children
• Counseling and psychotherapy services
• Reimbursement for eyeglasses
• Self-proposal salary process
• Annual profit distribution, subject to company performance and board decision
• Mindera Unit Plan
• Flexible benefits options (sports, medical, cultural, donations)
• Trainings and learning opportunities to grow within your role
• Coaching and development guidance
• 25 days holiday (+ bank holidays)
• Flexibility to choose where you work from
• Vacation incentive
• Parties, gatherings & trips