Growth Marketing Specialist

Summary

Join Mindera, a fast-growing B2B tech company, as a Growth Marketing Specialist to drive acquisition, activation, retention, and revenue goals. You will play a key role in building a strong online presence, positioning the brand as a thought leader, and generating measurable business growth. Responsibilities include developing and executing content strategies, engaging with the community, planning growth initiatives, and analyzing marketing performance. You will work across the entire customer lifecycle, constantly testing, learning, and optimizing marketing efforts. The ideal candidate possesses 8+ years of experience in a similar role, strong analytical skills, proficiency with analytics tools, and excellent communication skills. Mindera offers a variety of benefits, including health insurance, flexible working hours, open holidays, profit distribution, and professional development opportunities.

Requirements

• 8+ years of experience in a Growth Marketing, Digital Marketing, or similar role, preferably within a B2B SaaS, IT consulting, or technology company
• Strong analytical skills with the ability to interpret complex data, identify patterns, and translate insights into actionable strategies
• Proficiency with analytics tools (e.g., Google Analytics, Pipedrive, CRM dashboards, etc)
• Proven track record of designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing)
• Solid understanding and practical experience across various digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid advertising)
• Excellent written and verbal communication skills in English
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Responsibilities

• Position the company and our team as experts in the AI and tech space through owned and earned content
• Identify speaking or publication opportunities and contribute to industry conversations
• Build and engage a community of followers, clients, and potential partners on social and professional platforms
• Develop and execute a content strategy that builds brand awareness, showcases our expertise, and educates our target audience
• Create and manage a content calendar covering thought leadership articles, case studies, whitepapers, blog posts, email campaigns, and social media
• Collaborate with internal teams (vertical leads, sales, tech teams) to extract insights and turn them into compelling stories
• Ensure all content is aligned with brand voice, tone, and positioning
• Organising and coordinating events when necessary. This can be local events or in locations across the globe where we have locations
• Optimize content for SEO and user engagement
• Plan and execute growth initiatives to attract and convert B2B leads (e.g. via LinkedIn, email campaigns, partnerships, content distribution)
• Identify and test new channels or tactics to drive qualified traffic and leads
• Collaborate with sales to align marketing activities with pipeline generation goals
• Track and report on KPIs for content performance and lead generation (traffic, conversions, engagement, etc.)
• Dive deep into marketing data to track KPIs, identify trends, generate actionable insights, and report on the effectiveness of growth initiatives
• Leverage AI-powered analytics tools where applicable
• Utilize and optimize marketing automation platforms, CRM systems, and other marketing technology to streamline workflows, personalize communications, and scale efforts

Benefits

• Health Insurance, because health comes first
• Flexible working hours
• Open holidays, take the time you need for yourself
• Profit distribution for everyone
• Mindera Annual Trip, Sports, and sharing groups to connect and have fun!
• Training & conferences, create your own training plan
• Child Care vouchers