Growth Marketing Specialist

Summary

Join our client, a purpose-driven brand, as their Growth Marketing Specialist to spearhead top-of-funnel brand positioning, lead generation, and customer acquisition strategies. This fully remote role demands expertise in marketing automation (HubSpot), search, social, and content marketing, emphasizing performance-driven outcomes. You will leverage AI tools, analyze marketing performance, and optimize campaigns for growth. Success hinges on generating qualified leads, seamlessly automating workflows, making data-driven decisions, and increasing brand visibility. The ideal candidate possesses 3+ years of relevant experience and strong analytical skills.

Requirements

• 3+ years experience in growth marketing, lead generation, and performance-driven campaigns
• Strong background in HubSpot for marketing automation and CRM integration
• Deep knowledge of search, social, and content marketing with a strong focus on performance optimization
• Proficiency in AI tools to enhance marketing efficiency
• Excellent written and verbal English communication skills
• Strong analytical mindset with the ability to track, measure, and optimize campaign performance

Responsibilities

• Understand the brand's vision and contribute to its positioning through top-of-funnel strategies
• Develop and implement strategies to drive demand generation, customer acquisition, and retention
• Leverage HubSpot to automate marketing processes, track performance, and optimize campaigns
• Stay up to date with industry trends, platform changes, and insights to enhance campaign effectiveness
• Execute and measure campaigns across search, social, and content marketing with a strong focus on performance metrics
• Ensure content is effectively distributed across all necessary channels to maximize reach and engagement
• Utilize AI tools to enhance marketing processes, improve targeting, and optimize performance

Preferred Qualifications

• Experience with paid ad campaigns is highly advantageous
• Self-motivated and results-driven with a passion for scaling brand growth
• Organized and capable of managing multiple campaigns simultaneously
• Adaptable and forward-thinking, eager to implement new marketing technologies and trends

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST