Growth Marketing Specialist

Summary

Join Super Dispatch as a Marketing Growth Specialist and drive customer acquisition, engagement, and retention through data-driven strategies and community building. You will design and implement marketing campaigns, optimize conversion funnels, manage social media presence, and leverage paid advertising. This role requires expertise in analytics, A/B testing, and strong communication skills. You will collaborate with cross-functional teams and translate data insights into actionable initiatives. The ideal candidate possesses proven experience in data-driven marketing, proficiency in various marketing tools, and a passion for growth and experimentation. Super Dispatch offers a fully remote work environment and various benefits.

Requirements

• Proven experience in data-driven marketing with a focus on customer acquisition, engagement, and retention
• Expertise in A/B testing, analytics, and optimization of conversion funnels
• Proficiency in social media management and community building
• Experience with paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms
• Strong written and verbal communication skills, with the ability to craft compelling messaging that effectively highlights the value of the product to the target audience
• Experience in creating and managing email campaigns throughout the customer lifecycle, from lead nurturing to post-purchase engagement. Ability to design targeted email sequences that drive conversions, increase retention, and enhance customer satisfaction
• Strong understanding of segmentation, personalization, and A/B testing to optimize campaign performance
• Proven ability to analyze campaign data and refine strategies for continuous improvement, ensuring relevant and timely communication that aligns with customer needs and business goals
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment
• A passion for growth, experimentation, and continuous learning
• At least 3+ years of experience in marketing growth, customer acquisition, or related roles
• Strong understanding of digital marketing, including paid advertising, and social media
• Proficiency in using HubSpot and Salesforce for CRM management, lead tracking, campaign creation, reporting, automation, and integration with other marketing tools and platforms
• Experience in data analysis and leveraging marketing tools to inform strategy
• A self-starter who thrives in a remote, dynamic work environment
• Excellent written and verbal communication skills in English

Responsibilities

• Design and implement data-driven marketing campaigns to drive new customer acquisition and increase conversion rates
• Continuously experiment with new growth tactics and strategies to optimize conversion funnels across digital channels
• Leverage analytics tools to assess the performance of marketing campaigns and iterate for better results
• Manage Super Dispatch’s online presence and foster a vibrant community across social media platforms
• Build brand loyalty and advocacy by engaging with users, responding to inquiries, and creating meaningful conversations around the brand
• Drive customer retention through targeted campaigns, newsletters, and online content that resonate with existing customers
• Manage and optimize paid advertising campaigns to ensure cost-effective customer acquisition
• Conduct A/B testing on various marketing channels to determine the most effective strategies and tactics
• Analyze results from paid campaigns and refine strategies to increase ROI
• Work closely with the product, sales, and content teams to align on growth initiatives and ensure that marketing strategies are aligned with broader company goals
• Communicate insights from analytics to stakeholders, translating data into actionable marketing initiatives that drive growth

Preferred Qualifications

• Experience with SaaS or tech companies in the automotive or logistics industries, particularly in high-growth environments
• Previous experience working in a remote-first company

Benefits

• Unlimited Vacation (PTO)
• Fully remote/work from home role
• Gym membership/wellness stipend
• Opportunities for professional growth and development