Growth Marketing Specialist

Summary

Join Quanata, a leading context-based insurance solutions company, as a Growth Marketer. You will drive business growth through strategic, data-driven marketing initiatives across various digital channels. This role requires managing paid media channels, analyzing performance, and optimizing campaigns to increase customer acquisition and revenue. You will need extensive experience in paid media, data analysis, and direct response marketing. Quanata offers a competitive salary, comprehensive benefits, and opportunities for professional development. The position is remote-first, allowing flexibility in work location.

Requirements

• Six or more years of experience managing paid media channels in-house/or via agency with proven track record of driving results to influence business outcomes
• Proficiency in data querying and analysis tools such as SQL, Google, Excel
• Experience with Tableau, Python, and web analytics tools (e.g.,Looker, Adobe, Google Analytics, and Tableau)
• Strong understanding of direct response marketing best practices, testing, and optimization
• Experience with project management tools (e.g., JIRA, Atlassian, Asana)
• Knowledge of data privacy and governance policies
• Excellent communication skills and ability to translate complex data into actionable insights
• Team-oriented, with a positive attitude and collaborative approach

Responsibilities

• Manage growth marketing channels such as Google Ads, Paid Social, Affiliate and Quote Aggregators across multiple lines of business
• Monitor and analyze performance with concise recommendations for optimization
• Deliver performance marketing reports on a weekly and monthly cadence
• Aggressively grow quote volume while maintaining CPB, CVR and Quality targets
• Customer journey optimization by enhancing user experiences across touchpoints to boost engagement and conversions
• Ensure compliance with corporate, legal, and regulatory requirements
• Develop hypotheses and implement testing opportunities to improve unit economics, growth and profitability
• Partner with analytics to develop flagging, monitoring and insights reports leveraging Tableau, Excel, PowerPoint tools

Preferred Qualifications

• Experience in Auto Insurance Insurance Industry
• Agency experience or corporate experience
• Paid Search & Social expertise (certificates N/A)

Benefits

• Medical, dental, vision, life insurance and supplemental income plans for you and your dependents
• A Headspace app subscription
• Monthly wellness allowance
• A 401(k) Plan with a company match
• One-time payment of $2K will be provided to cover the purchase of in-home office equipment and furniture
• MacBook Pros
• All employees accrue four weeks of PTO in their first year of employment
• New parents receive twelve weeks of fully paid parental leave which may be taken within one year after the birth and/or adoption of a child. The twelve weeks is applicable to both birthing and non-birthing parent
• All employees receive up to $5000 each year for professional learning, continuing education and career development
• All team members also receive LinkedIn Learning subscriptions and access to multiple different coaching opportunities through BetterUp
• We are a remote-first company for most positions so you may work from anywhere you like in the U.S, excluding U.S. territories