Growth Marketing Specialist

Summary

Join Embrace as a Growth Marketing Specialist to drive pipeline growth and lead nurturing. You will manage campaigns across various platforms, create engaging landing pages and email workflows, and collaborate with cross-functional teams. The ideal candidate has experience with ABM platforms like RollWorks and LinkedIn, understands BDR alignment, and thrives in a fast-paced environment. You'll execute ABM strategies, lead nurturing campaigns, create demand generation landing pages, and manage paid campaigns. The role requires strong analytical skills, project management abilities, and proficiency in marketing automation and CRM systems.

Requirements

• 3+ years of experience in demand generation, ABM, or digital marketing for B2B companies
• Hands-on experience managing ABM platforms like RollWorks, Demandbase or similar tools
• Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong skills in creating and optimizing landing pages, email campaigns, and paid campaigns
• Data-driven mindset with the ability to analyze and report on campaign performance
• Excellent project management skills and attention to detail

Responsibilities

• Manage and update target account lists within Rollworks and LinkedIn to ensure accurate segmentation and alignment with sales objectives
• Build, launch, and monitor ABM campaigns targeting high-value accounts
• Coordinate with designers to develop and implement creative assets for display ads
• Monitor campaign performance and optimize for improved results
• Create and deliver performance reports with actionable insights
• Design and execute email campaigns tailored to different personas and lifecycle stages
• Create automated workflows to nurture leads and guide them through the sales funnel
• Collaborate closely with BDRs to ensure alignment on messaging, follow-ups, and lead-handling processes
• Create, launch, and monitor demand generation landing pages to capture and convert leads
• Develop and refine landing page copy to maximize engagement and conversions
• Create and test ad copy and display images to align with landing pages and campaign objectives
• Plan, execute, and track paid campaigns across search and display platforms (Google, Bing)
• Test and optimize ad performance, including targeting, copy, and creative assets
• Continuously monitor campaign ROI and adjust strategies to improve results

Preferred Qualifications

• Campaign execution in the mobile or open source space is a plus!
• Experience marketing to a DevOps, SRE and/or Engineering persona
• Experience working with BDR or SDR teams to align marketing and sales efforts
• Knowledge of A/B testing methodologies for landing pages, email campaigns, and paid ads

Benefits

• Equity
• Other benefits as detailed on our careers page