Product Marketing Specialist

Summary

Join Civis Analytics as a Product Marketing Specialist and play a key role in shaping the narrative of transformative AI and public sector-focused products. You will be responsible for developing compelling content, managing go-to-market campaigns, and optimizing website content. This is a unique opportunity to make a significant impact in an innovative company dedicated to public good. You will collaborate with product and sales teams, analyze marketing campaign performance, and ensure consistent product messaging. The role offers autonomy, significant growth opportunities, and the chance to influence a product with tremendous potential. Civis is hiring remotely in several states.

Requirements

• 3+ years of experience in product marketing, particularly in B2B SaaS environments
• Demonstrated knowledge and understanding of the data ecosystem and the needs and pain points of data science practitioners
• Proven ability to write about complex enterprise software in a way that is accessible, persuasive, and engaging
• Experience creating diverse product-focused content, from collateral to thought leadership pieces

Responsibilities

• Collaborate with the product team to refine our product narrative and ensure it resonates with key customer audiences
• Lead the development and execution of GTM campaigns for a series of transformative AI and public sector-focused product features launching in 2025. This includes creating new product positioning, developing compelling creative assets, and collaborating with sales and product teams to craft and execute effective outreach plans
• Analyze ongoing marketing campaigns and assess their key performance indicators
• Through collaboration with other departments, craft engaging, compelling, and clear product-focused content, including case studies, product collateral, website copy, and more
• Support exceptional content quality and alignment with product positioning
• Optimize content considering SEO and Google Analytics
• Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics

Preferred Qualifications

• Experience overseeing website content and relaunches is highly desired
• Experience with Figma, Pardot, Salesforce, Pendo
• Hands on experience with SEO and web traffic metrics

Benefits

• Shape the narrative of a transformative product with tremendous potential
• Enjoy a high degree of ownership in a pivotal, individual-contributor role
• Lead significant initiatives, from website relaunches to messaging strategies, with the support of an ambitious and visionary leadership team