Growth Marketing Specialist

Summary

Join our dynamic team at Ladders Inc. as we navigate an exciting growth phase! We're seeking a Growth Marketing Specialist to drive results across multiple marketing channels and optimize strategies for growth.

Requirements

• 4+ years of experience in a similar marketing role
• Strong analytical and data-driven mindset
• Experiennce in performance marketing (SEM, PPC, Programmatic) with a proven track record of optimizing campaigns
• Proficiency in email marketing tools, copywriting, and conversion rate optimization
• Knowledge of UX/UI principles and how they relate to m arketing
• Understanding of organic and paid social media strategies
• SEO experience, particularly in generating traffic that converts
• Strong visual presentation skills and experience working with branding/advertisement
• Basic web design knowledge (HTML/CSS).Familiarity with AI tools like ChatGPT to enhance marketing efficiency
• Experience in ad buying, budget management, and forecasting
• Self-starter able to work independently and manage projects with minimal oversight

Responsibilities

• Monitor, analyze, and interpret data to measure performance and inform decision-making
• Oversee and optimize SEM, PPC, Display, and Programmatic campaigns to drive ROI and customer acquisition
• Write compelling copy for ads, emails, landing pages, and other short-form content
• Develop, monitor and execute email marketing strategies to nurture leads and convert prospects
• Collaborate on UX/UI to improve conversion rates.Experience with CRO tools like VWO, Google Optimize, Optimizely, A/B Tasty
• Manage and optimize organic and paid social media strategies to grow audience and engagement
• Create strong visual presentations and understand branding strategy
• Leverage tools like ChatGPT and Dalle-3 to drive efficiency in copywriting, content development and more
• Update wordpress posts using HTML and set email copy
• Assist with ad buying, budgeting, and forecasting for marketing campaigns
• Execute growth strategies that align with business objectives

Benefits

$95,000 - $100,000 a year