Marketing Specialist

Summary

Join our client, a rapidly growing compliance and security firm, as a Marketing Specialist. You will develop and execute marketing strategies, manage email campaigns, and optimize lead generation. This fully remote position requires strong HubSpot, content creation, and analytics skills. Success involves creating engaging campaigns, building a strong brand presence, optimizing lead generation, collaborating effectively, and continuously improving processes. The role demands a proactive, adaptable individual with strong organizational skills. Apply now to contribute significantly to the company's marketing success.

Requirements

• 4+ years of experience in marketing, automation, and lead generation
• Proven track record in executing successful inbound and outbound lead generation strategies
• High proficiency in HubSpot, including email campaign creation, workflows, reporting, and analytics
• Strong understanding of SEO strategies and lead-generation tools
• Experience with Adobe Creative Suite and/or Canva for content creation
• Excellent written and verbal communication skills
• Familiarity with social media platforms, particularly LinkedIn
• Proficient in Microsoft Office Suite and the ability to quickly learn new software systems
• Strong project and time management skills with a high level of attention to detail
• Self-motivated with the ability to work independently and prioritize multiple objectives in a fast-paced environment
• Adaptable and capable of wearing multiple hats in a growing organization
• A proactive problem solver with a high degree of accountability and professional interpersonal skills

Responsibilities

• Create and manage email marketing campaigns, including content development, list segmentation, scheduling, and deployment while ensuring compliance with data privacy regulations
• Monitor and analyze key performance metrics to optimize email strategies for increased engagement and conversions
• Support with scheduling weekly posts on LinkedIn, maintaining a consistent brand voice, and driving audience engagement
• Draft and publish weekly blog posts focused on relevant IT topics, ensuring alignment with industry trends and business objectives
• Conduct data analysis and maintain lead databases to improve outbound and inbound marketing efforts
• Leverage HubSpot to build workflows, monitor campaigns, and generate reports and dashboards to track marketing success
• Organize daily workloads, manage competing priorities, and ensure all marketing tasks are completed within designated timelines and budgets
• Research and recommend enhancements to marketing processes, security practices, and compliance operations
• Work closely with Sales, Operations, and Delivery teams to align marketing efforts with business goals
• Update and maintain marketing reports and dashboards, ensuring data accuracy and relevance for strategic decision-making

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST