Performance Marketing Specialist

Summary

Join Pavago's client, a top-ranked digital marketing agency, as a Performance Marketing Specialist. You will execute paid advertising campaigns across platforms like Google Ads and Meta Ads, transforming strategies into high-performing campaigns. Responsibilities include campaign management, strategy execution, budget and goal management, analytics and optimization, collaboration with other teams, and researching new advertising opportunities. This role requires 3+ years of experience in digital advertising, proficiency in various marketing tools, and strong analytical and communication skills. The ideal candidate is a strategic thinker, data-driven, highly organized, and passionate about digital marketing. The agency values flexibility, autonomy, and measurable results. Remote work is preferred, with availability during U.S. Central Time business hours.

Requirements

• Experience: 3+ years in digital advertising, including hands-on campaign management across multiple platforms
• Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics
• Skilled in troubleshooting tracking systems and ensuring reporting accuracy
• Familiarity with Looker Studio and other marketing tools (SEMrush, etc.)
• Strong email communication skills—able to explain technical concepts clearly to non-technical clients
• Comfortable using Zoom, Teams, Google Meet, and Loom for meetings and client updates
• Strong verbal and written English communication skills
• Strategic thinker with attention to detail
• Data-driven with strong analytical capabilities
• Highly organized with excellent time management
• Collaborative and proactive team player
• Adaptable problem-solver who thrives in fast-paced environments
• Enthusiastic and passionate about digital marketing

Responsibilities

• Campaign Management: Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms (LinkedIn, TikTok, X/Twitter a plus)
• Strategy Execution: Apply advanced tactics such as audience segmentation, bid adjustments, and A/B testing to drive results
• Budget & Goals: Manage campaign budgets, define goals, and align ad performance with client objectives
• Analytics & Optimization: Analyze campaigns using Google Analytics, Looker Studio, and other tools to find optimization opportunities
• Collaboration: Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms
• Innovation: Research new advertising opportunities and share findings to enhance our collective team knowledge

Preferred Qualifications

• Experience working remotely or within distributed teams preferred
• You’re excited about the impact of digital advertising on small and medium-sized businesses
• You’re curious and constantly looking for new tools, trends, and strategies
• You enjoy collaborating with diverse teams and sharing insights
• You value flexibility, autonomy, and delivering measurable results
• You thrive in remote work environments and are available during U.S. Central Time business hours