Growth Marketing Specialist

Summary

Join Sword Health as a Growth Marketing Associate and contribute to creating compelling marketing assets and generating leads. You will support the marketing team in content creation, manage marketing campaigns, and conduct market research to identify potential clients. This role involves collaborating with cross-functional teams, reporting on KPIs, and supporting the sales team. The position requires a Bachelor's degree in Marketing or Business, 2+ years of relevant experience, excellent communication skills, and proficiency in various marketing tools. Sword Health offers a stimulating environment, career development, competitive salary, flexible hours, remote work options, and various benefits including health insurance, meal allowance, equity shares, and more.

Requirements

• Bachelor’s degree in Marketing or Business, or equivalent work experience
• 2+ years marketing/ growth experience including customer/member/user acquisition in B2B environment
• Excellent English and willingness to work a later schedule to support teammates in the US, starting at 10:00am Portugal Time
• Data-driven focus with excellent attention to detail
• Knowledge of email acquisition channels and highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
• Extremely proactive, and adaptable to a fluid environment
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
• Skilled in Excel/Google Sheets and PPT/Google Slides
• Excellent attention to detail
• Track record producing a high volume of marketing campaigns within set schedules
• A passion for solving problems

Responsibilities

• Support the Mind Marketing Team in creating content and updating member-facing assets including HR toolkits, enrollment marketing emails, direct mail, webinars, social media posts, fliers and more
• Familiarity using tools such as inDesign, Illustrator, and Iterable, to manage and report on marketing campaigns
• Carry out both short- and long-term enrollment marketing programs based on strategies developed by Mind Marketers and Clients (Employers and Health Plans)
• Work cross-functionally with internal Design and external design agencies, Customer Success, Sales, external vendors, and other teams to build relevant marketing campaigns and strengthen relationships across the organization
• Report weekly on Key Performance Indicators for all measurable marketing campaigns
• Proofread and QA campaign materials
• Conduct market research to identify potential client prospects and build targeted lead lists
• Perform outreach to potential clients via email, LinkedIn, and phone to generate initial interest
• Qualify leads based on established criteria and nurture them through the sales funnel
• Schedule and coordinate discovery calls and demonstrations with qualified prospects
• Track and report on lead generation activities and conversion rates
• Assist with preparing sales materials and presentations for prospect meetings
• Support the sales team by gathering relevant information about prospects to enhance personalization
• Contribute to the optimization of lead generation strategies by analyzing performance data

Preferred Qualifications

Experience with Iterable or similar ESP a plus

Benefits

• A stimulating, fast-paced environment with lots of room for creativity
• A bright future at a promising high-tech startup company
• Career development and growth, with a competitive salary
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
• A stimulating environment with room for creativity
• A flexible environment where you can control your hours (remotely) with unlimited vacation
• Access to our health and well-being program (digital therapist sessions)
• Remote or Hybrid work policy
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Unlimited vacation
• Snacks and beverages
• English class
• Unlimited access to our Learning Platform