Growth Paid Media Specialist

Summary

Join Measure Marketing, a digital marketing agency, as a Growth Paid Media Specialist. This remote position, working US Eastern Time hours, requires 5+ years of B2B PPC experience. You will manage and optimize paid media campaigns across various channels (Google Ads, LinkedIn, etc.) to drive high-quality leads. Responsibilities include campaign planning and execution, demand generation, performance analysis using tools like Google Analytics and CallRail, A/B testing, and collaboration with sales and marketing teams. Success hinges on a data-driven approach and a proven track record of optimizing campaigns for maximum ROI. The role demands strong analytical skills, experience in demand generation and pipeline management, and excellent communication skills.

Requirements

• 5+ years of experience in managing PPC campaigns with a focus on B2B
• Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools
• Experience in demand generation and pipeline management
• Proven track record of optimizing campaigns for lead generation and conversion
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication and collaboration skills

Responsibilities

• Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation
• Develop strategies to generate and nurture leads, guiding them through the sales funnel
• Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights
• Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance
• Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth
• Manage and allocate budgets across campaigns to maximize performance and meet KPIs
• Collaborate with the content and design teams to create compelling ad creatives and landing pages