Paid Media Specialist

Summary

Join Keypath Education Australia as a Paid Media Specialist and drive student enrollments for prestigious university partners. Design, implement, and optimize paid search, social, and retargeting campaigns. Analyze campaign performance, project lead volume and media spend for budgeting, and collaborate with creative and web teams. Foster positive relationships with internal and external stakeholders, lead cross-functional projects, and exceed student enrollment KPIs. This role offers flexibility to work remotely, in the office, or hybrid, along with various benefits.

Requirements

• Tertiary qualification in Media, Marketing, Business, IT, or a related field (preferred)
• Hands-on experience (ideally 3 years plus) managing high-performance PPC campaigns
• Strong numerical reasoning and analytical skills
• Confident in engaging with stakeholders and communicating technical issues clearly
• Experience in forecasting spend and lead targets across multiple channels
• Proficiency in advertising with AdWords, Facebook, and LinkedIn
• Advanced knowledge of Excel
• Working knowledge of Google Analytics and Google Tag Manager

Responsibilities

• Design, implement, and optimise paid search, paid social, and retargeting campaigns
• Analyze and report on campaign performance from click-through to enrolment
• Project lead volume and media spend to guide budgeting decisions
• Collaborate with Creative/Content teams to develop engaging and effective creatives
• Work with Web Designers to build landing pages and implement CRO testing strategies
• Foster positive relationships with internal teams and external agencies
• Lead cross-functional marketing projects as needed
• Meet and exceed student enrolment KPIs

Preferred Qualifications

Experience with new and emerging channels like TikTok is a bonus

Benefits

• Opportunity to work in office, hybrid or remotely
• All the necessary equipment for success
• Internet Allowance for remote work
• Paid Mental Health days for your well-being
• Access to LinkedIn Learning
• Learning Labs designed to promote L&D
• Toolkits for Digital Health and Mental Health support
• Employee led programs such as Culture Club, Team Green, Sustainability and more
• Company events and activities run in office and remotely