Growth & Product Marketing Associate

Summary

Join Wellthy, a company dedicated to building a world with accessible care infrastructure, as a Growth and Product Marketing Associate. You will support various marketing efforts, including sales enablement, new feature launches, and campaigns. Collaborate with teams across Marketing, Sales, Product, and Client Success to create compelling marketing materials and strategies. This role involves content creation, campaign development, and maintaining marketing materials. You will report to the Head of Growth and Product Marketing. Success requires collaboration, flexibility, creativity, and the ability to adapt to a fast-paced environment. Wellthy values relevant experience and skills, regardless of educational background.

Requirements

• 2-5 years of experience in a marketing role (preferably B2B marketing)
• Experience supporting sales teams with content creation, campaigns, and/or enablement materials
• Exceptionally strong writing, editing, and project management skills—this role requires someone who is organized, and who can absorb a lot of tasks keeping them all on track and on deadline
• Strong interest and/or experience in working in a mission-driven, high-growth environment where priorities can shift quickly
• Tech-savvy and resourceful : Familiarity with tools like Google Suite (Slides, Docs, Sheets, etc), HubSpot, Figma, and Canva
• Clear communicator : Ability to convey ideas simply and effectively, whether writing, editing, or talking through a project on a video call
• This role collaborates with stakeholders across sales, marketing, product, client success, care, and more, so strong virtual presence and confidence contributing in cross-functional settings are essential
• Detail-oriented execution : Able to manage multiple priorities without letting things slip through the cracks
• Brings strong follow-through and stays on task and on deadline, even amid competing requests and a fast-paced environment
• Ownership mindset : Proactive and comfortable jumping in, making progress, and keeping momentum going without needing perfect information or direction, and someone who takes responsibility for outcomes
• Creative thinking and a desire to solve problems: Brings fresh ideas to the table and isn’t afraid to experiment or iterate on messaging, positioning, design, or approach to help move the needle and expand our impact and reach
• Positive attitude and a willingness to learn: This role offers a ton of opportunity to learn, grow, and expand your skills as a marketer!
• Our ideal candidate is enthusiastic and positive, open to feedback, and always willing to hear the perspectives of others

Responsibilities

• Support Wellthy’s team with all aspects of Sales Enablement, including
• Slide decks: Build and update presentation materials (both standard and customized) for prospect meetings, sales conferences, and internal trainings
• Demos: Help write demo scripts and assist with all aspects of demo environment setup and delivery
• Videos: Contribute to the creation of short-form videos that showcase our product, impact, and new features
• Content Marketing (ebooks, white papers): Draft and format long-form thought leadership pieces that support the sales journey
• Website (e.g. growth landing pages): Support copywriting, content updates, new page creation, blog posts, and more
• Email: Strategize and build effective email campaigns for sales outreach and lifecycle touchpoints; identify A/B testing opportunities
• Battlecards: Maintain up-to-date internal documents that compare Wellthy to competitors and support sales conversations
• Case Studies: Support the creation of client-specific and member-focused case studies that highlight Wellthy’s impact across industries and populations
• Assist in developing and evolving product messaging, creating messaging for new launches and features, and translating messaging into on-brand member- and prospect-facing materials
• Be an integral part of our Customer (Client) Marketing strategy, deepening bonds with existing customers and members while also extracting key insights
• This person will also work closely with our Member Engagement and Marketing Operations teams to map existing processes and find opportunities for improvement
• Help organize and maintain Wellthy’s growth and product marketing content, including shared drives, libraries, and team folders
• Help ensure content stays current, accessible, and aligned with Wellthy’s evolving needs and the momentum of our business

Preferred Qualifications

• Eye for design and familiarity with Adobe Creative Cloud programs
• Experience scripting, creating, and editing videos in programs like Premiere Pro
• Keen research skills and familiarity with business intelligence tools
• Experience marketing to HR and/or Healthcare decision-makers

Benefits

• Remote work environment
• Medical, dental and vision benefits within 30 days of hire
• Retirement saving account with matching company contributions
• Mental health benefits
• 15 days paid vacation, two additional days for each subsequent years (up to a maximum of 25 days)
• Sick and Caregiving Days
• Professional development initiatives for growth
• Generous parental leave (maternal and paternal) during a new child’s first year (born into family or adopted) and pregnancy loss leave