Gtm Activation Manager

Summary

Join Fetch Rewards as a GTM, Media Activation Manager and contribute to the success of our Go-To-Market team. This individual contributor role focuses on media activation and measurement, supporting sales teams with data-driven insights to maximize client success. You will develop and execute media campaigns, create sales enablement materials, monitor campaign KPIs, and collaborate with cross-functional teams. The ideal candidate possesses strong digital marketing expertise, data analysis skills, and experience working with sales teams. Fetch offers a competitive compensation package, including a base salary range of $118,000-$162,000, equity, comprehensive benefits, and robust leave policies.

Requirements

• 5 years of experience in digital strategy, analytics, or sales enablement
• Experience in media planning, buying, or performance analysis, with knowledge of digital channels (e.g., programmatic, social, search)
• Entrepreneurial spirit and a self-starter with great attention to detail
• Proficiency with analytics tools and the ability to work with data teams
• Strong written and verbal communication skills, with the ability to create compelling narratives and reports for sales and client discussions
• SQL proficiency to support data extraction and analysis for audience segmentation and campaign measurement

Responsibilities

• Assist in developing and executing media campaigns to drive performance and reduce partner churn
• Work with internal teams to ensure campaign strategies align with overall marketing objectives and solicit internal and external feedback to influence product roadmap
• Equip sales teams with effective materials, including playbooks, case studies, and presentations, to articulate the value of our media and audience offerings
• Monitor and optimize towards KPIs for media campaigns
• Serve as a central hub, collaborating with product, sales, analytics, and marketing teams to ensure smooth execution of media strategies
• Support alignment on goals, expectations, and timelines

Preferred Qualifications

• Familiarity with retail media networks and agency environments, understanding both internal and external partner dynamics
• Experience with CRM or other sales enablement tools

Benefits

• Stock Options for everyone
• 401k Match: Dollar-for-dollar match up to 4%
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets
• Continuing Education: Fetch provides ten thousand dollars annually in education reimbursement
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break
• Robust Leave Policies: 18 weeks of paid parental leave for primary caregivers, 12 weeks for secondary caregivers, and a flexible return to work schedule