Gtm Data Analyst

Summary

Join Connor Group as a remote GTM Data Analyst and leverage your data analysis skills to drive actionable insights for our B2B clients. You will be responsible for optimizing CRM data, developing lead management systems, and providing data-driven guidance to marketing, business development, and sales teams. This role requires strong analytical skills, proficiency in Salesforce and other data tools, and experience in data analysis. You will play a crucial role in improving our GTM processes, targeting the right customers, and optimizing our approach. The position offers a competitive salary and the opportunity to work with a collaborative team at a leading professional services firm.

Requirements

• Experience: 1–3 years of experience as a data analyst or data scientist
• Technical Expertise: Proficiency in tools like Tableau, Snowflake, Excel, and similar platforms
• CRM Knowledge: Hands-on experience with Salesforce or comparable CRMs like HubSpot
• Analytical Skills: Strong intuition and curiosity for identifying patterns and opportunities in data
• Reporting: Ability to create, maintain, and refine analytics dashboards, including custom dashboards
• Collaboration: Comfortable working with cross-functional teams to provide data-driven guidance
• Education: Bachelor’s degree in business, IT, marketing, economics, data science, or a related field

Responsibilities

• Optimize CRM Data: Maintain data hygiene by updating and enriching contact records with accurate email addresses, roles, and company details
• Lead Management: Develop and maintain lead scoring and grading systems. Automate lead distribution to ensure the right person gets the right lead at the right time
• System Integrations: Provide suggested changes to integrations between Salesforce and third-party GTM tools
• Proactive Insights: Analyze data to identify high-priority Marketing Qualified Leads (MQLs) and opportunities, creating actionable target lists for Business Development (BD) teams
• Account Intelligence: Use data to predict client retention risks, suggest next steps for existing accounts, and support client success efforts
• Salesforce Training & Support: Provide comprehensive training and ongoing support in Salesforce for GTM teams, including Marketing and BD
• Territory Management: Assist in the creation and implementation of sales territories
• Ideal Customer Profile (ICP) Analysis: Regularly refine and update our ICP to align with data insights and business goals
• Campaign Analysis: Evaluate the ROI of all go-to-market campaigns
• Competitive Intelligence: Gather and analyze Connor Group statistics and competitive data, identifying proof points that demonstrate our superiority
• Segmentation & Targeting: Build key segments for email targeting, including closed-lost accounts, potential next purchases, role-specific segments, and other cohorts where we can anticipate their needs with specific actions and content
• Pipeline Flow: Ensure leads move through the funnel efficiently, always assigned to the right owner for prompt action
• Salesforce Automation: Identify and build simple Salesforce workflows to automate GTM tasks. Guide implementation of more complex workflows according to clearly defined use cases

Benefits

• Remote work
• Target Salary Range = $80,000 - $90,000 depending on experience