Head of Brand and Content Marketing

Summary

Join CoreWeave, a leading AI hyperscaler, as a Sr. Director, Brand Content. You will lead a team responsible for creating and managing all company content, ensuring alignment with brand strategy. Leverage AI to enhance content creation and personalization. Collaborate with cross-functional teams and external agencies. This role requires 15+ years of experience in content leadership, a strong B2B portfolio, and a deep understanding of AI technology. CoreWeave offers a competitive salary, comprehensive benefits, and a hybrid work environment.

Requirements

• 15+ years proven experience in content leadership roles, with a strong portfolio of successful B2B content strategies, particularly in the tech or AI space
• Demonstrated ability to develop and execute content strategies that align with brand, demand generation, and customer success goals
• Strong understanding of AI technology, its applications, and how to communicate its value in a clear and engaging way to both technical and non-technical audiences
• Experience exploring and applying AI tools and technologies to improve and scale content production and delivery
• Exceptional writing, editing, and storytelling skills, with a proven track record of producing high-quality, impactful content across a variety of formats
• Experience working with senior executives to craft and communicate thought leadership content, including keynotes and presentations for industry events
• Proven ability to build and maintain strong relationships with agencies, creative partners, and cross-functional teams
• Strong leadership and team management experience, with the ability to inspire, motivate, and develop a high-performing content team
• A creative, strategic thinker who is results-driven and thrives in a fast-paced, innovative environment
• Advanced understanding of content analytics and KPIs to measure and refine content performance
• Familiarity with content management systems and marketing automation platforms, and social tools

Responsibilities

• Lead the end-to-end creation and management of all content for the company, ensuring alignment with overall brand strategy, tone, and messaging across all formats, including written content, video, customer experience materials, social media, and design
• Explore and implement innovative ways to leverage AI technology to expedite content creation, improve personalization, and scale content strategies across all channels. Drive the use of AI-powered tools and processes to optimize content workflows and enhance productivity
• Partner with the executive team to develop,refine, and maintain a consistent corporate messaging framework, ensuring the company’s unique point of view (POV) is clearly articulated across all touchpoints
• Capture compelling customer stories, including video testimonials, written case studies, and event speaking engagements, to showcase the real-world impact of our AI technology
• Work closely with the event team to develop content for keynotes, panel discussions, and customer experiences at high-profile industry events
• Collaborate with the executive communications team to craft presentations that effectively communicate our vision and thought leadership
• Collaborate with internal teams including marketing, sales, product, and customer success to ensure all content efforts are aligned with organizational goals and enhance the overall customer journey
• Oversee relationships with external agencies and partners to develop high-quality, highly engaging content and execute content strategies. Manage creative partners to ensure brand consistency and excellence across all initiatives
• Drive innovation in content creation by continuously exploring new formats, channels, and technologies to engage our target audiences
• Stay ahead of industry trends, particularly in AI and technology, to ensure the company’s content is always at the cutting edge
• Lead and inspire a team of content creators, writers, designers, and video producers, ensuring their growth, performance, and alignment with the company’s content goals
• Foster a collaborative and creative environment that encourages excellence and innovation

Preferred Qualifications

Experience in AI, cloud, security, and other deep technology fields

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption
• At CoreWeave, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work