Head Of Content Marketing

Summary

Join Hightouch as our Head of Content Marketing and lead our content marketing roadmap and execution. You will own your programs, team, and outcomes, working closely with marketing leadership to develop a content marketing strategy tied to key business outcomes. Collaborate with demand generation, design, and product marketing teams to develop content themes, distribute content, and create content. This role requires 6+ years of B2B SaaS content marketing experience and a proven track record of autonomously growing a content program. You'll need strong working relationships with product marketing and executives, a data-driven approach, and excellent communication skills. The ideal candidate has experience with both technical and non-technical software companies.

Requirements

• 6+ years of experience of experiences in B2B SaaS content marketing
• Ability to develop strong working relationships with our product marketing team and executives for collaboration on projects
• Proven track record of being able to autonomously grow a content program to a goal (any goal!)
• A process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
• Demonstratable ability to create programming and themes for content series, channels, and at a high level for our brand
• Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
• Excitement around taking full ownership and accountability of their work and results
• Excellent communicator at both the tactical and executive level
• High sense of urgency for company-level outcomes

Responsibilities

• Own the content marketing strategy and roadmap
• Manage a team of excellent content marketers
• Create and publish original content across multiple channels that is both interesting and accurate
• Work directly with partners and customers to create content assets to be used by multiple teams across multiple channels
• Maintain content calendar to ensure timely delivery of content
• Tie your team’s work to business outcomes

Preferred Qualifications

The ideal candidate has experience working at companies that sell both technical and non-technical software