Head of Brand and Creative

Summary

Join Builder.io as the visionary Head of Brand & Creative to refine and evolve our brand identity, ensuring it resonates with enterprise clients, developers, and engineers. As a key leader, you will collaborate with cross-functional teams, craft compelling narratives, and lead high-impact campaigns. You'll own the brand's creative vision, ensuring alignment with business objectives and customer needs. This role requires a blend of creative excellence, strategic thinking, and hands-on execution. The ideal candidate will have 10+ years of experience leading design, branding, and marketing efforts and a proven track record of success in similar roles. Builder.io offers a competitive compensation package and a comprehensive benefits program.

Requirements

• Have 10+ years of experience leading design, branding, and marketing efforts
• Have a proven track record of evolving brand architecture and design systems to appeal to enterprise and developer audiences
• Are a hands-on leader who can execute creative work while also building and mentoring a high-performing team
• Can seamlessly bridge creative vision with marketing strategy, ensuring compelling and effective brand storytelling for technical and corporate stakeholders
• Are adept at turning customer insights and data into actionable brand strategies that drive engagement and business growth
• Thrive in a fast-paced, entrepreneurial environment and are comfortable navigating ambiguity

Responsibilities

• Refine and evolve Builder.io’s brand identity – Strengthen brand strategy, visual identity, and messaging to resonate with enterprise clients, developers, and engineers
• Oversee marketing design and creative execution – Ensure all marketing campaigns, product launches, and external communications maintain a professional and compelling brand presence tailored to technical and enterprise audiences
• Champion brand consistency and integrity – Own Builder.io’s brand guidelines, ensuring a clear and consistent brand voice across all marketing and communication efforts
• Develop and execute targeted brand marketing campaigns – Create high-impact campaigns that drive awareness and engagement among enterprise clients and developer communities, leveraging digital, social, PR, partnerships, and influencer marketing
• Translate research and insights into audience-driven brand strategies – Utilize customer insights, competitive analysis, and market trends to refine and tailor branding initiatives that engage technical and corporate audiences
• Foster a strong internal brand culture – Partner with Developer Advocacy, Communications, People, Partnerships, and Customer Success teams to ensure brand consistency and alignment with audience needs
• Build and lead a high-performing creative team – Inspire and manage a team of internal and external design and marketing professionals to produce high-quality creative work that meets strategic goals and resonates with technical and corporate audiences
• Define and track key brand performance metrics – Establish clear KPIs to measure brand health, awareness, and engagement, iterating strategies for continuous improvement

Benefits

• Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
• Mental health days. We encourage you to take at least one per quarter to recharge
• Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
• $500 work-from-home (home office) reimbursement. Help get what you need to be comfortable working in a digital-first environment
• $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
• Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space
• Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
• Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
• 401k (for US based team members). Contribute to your financial future through our Guideline plan
• Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window