Head Of Brand Sponsorship

Summary

Join CoreWeave, a leading AI hyperscaler, as the Vice President of Brand Sponsorships! This strategic leadership role requires developing and executing a comprehensive brand sponsorship strategy, overseeing all aspects from identifying opportunities to negotiating deals and executing activations. You will collaborate with cross-functional teams, mentor a growing team, and manage the sponsorship budget. The ideal candidate possesses 15+ years of experience in brand marketing and sponsorship management, strong negotiation skills, and exceptional communication abilities. CoreWeave offers a competitive salary ($200,000-$262,500), comprehensive benefits including medical, dental, vision, life insurance, paid parental leave, flexible PTO, and a hybrid work environment.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
• 15+ years of experience in brand marketing, sponsorship, or partnership management, with a proven track record of success in a leadership role
• Strong negotiation skills and experience securing high-profile, high-value sponsorships
• Exceptional communication and interpersonal skills, with the ability to build relationships at all levels of the organization
• Strategic thinker with a data-driven approach to decision-making, performance measurement, and optimizing sponsorship outcomes
• Experience managing sponsorship agencies and vendors
• Ability to thrive in a fast-paced, dynamic environment and manage multiple high-priority initiatives
• Passion for technology, AI, and a deep understanding of brand dynamics and consumer behavior

Responsibilities

• Develop and implement a strategic vision for brand sponsorships that aligns with overall business goals and enhances brand equity
• Lead the development of sponsorship strategies that amplify CoreWeave’s presence in key markets, maximizing brand impact and audience engagement
• Identify, negotiate, and secure high-value sponsorship opportunities with brands, events, and organizations that resonate with CoreWeave’s target audience
• Ensure all sponsorships reflect CoreWeave’s brand values and business goals, driving mutual success
• Build and maintain strong relationships with key stakeholders, including brand partners, internal teams, and external agencies to ensure successful collaboration and execution of sponsorship initiatives
• Act as the primary liaison between CoreWeave and partners, managing ongoing relationships and ensuring the longevity of partnerships
• Oversee the activation and execution of sponsorships, ensuring all initiatives are carried out effectively and meet or exceed established KPIs
• Track and report on the success of sponsorship initiatives, adjusting strategies as needed to optimize performance
• Develop and manage the budget for brand sponsorships, ensuring resources are optimally allocated for maximum ROI
• Vet, hire, and manage sponsorship marketing agencies to support the execution of sponsorship strategies
• Lead, mentor, and develop a high-performing team of sponsorship professionals, fostering a culture of collaboration, creativity, and excellence
• Work closely with marketing, sales, and product teams to ensure sponsorships are integrated and aligned with broader marketing efforts
• Conduct market research and analysis to identify trends, emerging opportunities, and competitive landscapes in the sponsorship space
• Provide regular insights to the executive team to inform strategic decisions and refine sponsorship strategies

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption
• Hybrid work environment
• Remote work considered for candidates outside 30 miles of an office