Head of Brand Marketing

Summary

Join Apollo.io as the Head of Brand, Content, and Social Media, leading a multidisciplinary team to define and evolve the brand strategy. You will oversee content creation and distribution, scale social media presence, and partner with product marketing, demand generation, and executive leadership. The role requires 10+ years of experience in brand, content, and social leadership roles in B2B SaaS. You will need proven ability to craft and scale a cohesive brand narrative, deep experience leading teams, and strong strategic thinking. The ideal candidate is highly collaborative, comfortable in fast-paced environments, and data-driven. Apollo offers a collaborative environment where your work matters and your career can thrive.

Requirements

• 10+ years experience in brand, content, and social leadership roles (B2B SaaS)
• Proven ability to craft and scale a cohesive brand narrative across channels and formats
• Deep experience leading teams (video, design, copy) and social media programs
• Strong strategic thinking balanced with a hands-on approach to execution
• Highly collaborative and capable of influencing cross-functional and executive stakeholders
• Comfortable with fast paced, performance-oriented, data-driven environments

Responsibilities

• Define and evolve our brand identity, visual system, voice, and storytelling principles
• Own and continuously optimize the brand playbook and ensure adherence across all touchpoints
• Lead the video team to deliver exceptional brand experiences
• Develop campaigns and brand moments that inspire, engage, and differentiate
• Build and execute a content strategy aligned with company objectives (demand, product marketing, thought leadership)
• Oversee the creation of high-quality content (blogs, case studies, video, social) with a data-driven approach
• Partner with PMM and Revenue teams to ensure content maps to buyer journey and ICP needs
• Lead the organic and paid social strategy to grow awareness, drive engagement, and support GTM motions
• Manage day-to-day social media operations, team, and agencies
• Define social media KPIs and optimize performance