Head of Marketing

Summary

Join Shelf as the Head of Marketing and drive revenue growth, GTM strategy, demand generation, and brand awareness for our AI platform. Lead and direct Shelf’s brand and marketing strategies, setting and achieving targets, and building relationships with media and clients. You will develop and execute a comprehensive marketing strategy aligned with business objectives and revenue targets. Collaborate with executive leadership to shape company vision and market positioning. Build and lead a high-performing marketing team. This role requires a proven track record of success in B2B SaaS marketing, particularly within the AI or data management space, and a deep understanding of AI technologies and their applications.

Requirements

• 7+ years of marketing experience in B2B SaaS, with at least 2 years in the AI or Data space
• 2+ years in a leadership role
• Proven track record of developing and executing successful marketing strategies that drive growth
• Deep understanding of AI technologies and their applications in enterprise solutions
• Expertise in demand generation, product marketing, and brand development
• Strong analytical skills with a data-driven approach to decision-making
• Excellent communication and interpersonal skills
• Experience in scaling marketing teams and operations in high-growth environments
• Bachelor's Degree, MBA a plus
• B2B SaaS Background in AI or Data Management Space
• Fullstack Marketer who will roll up their sleeves and do whatever necessary to help win
• Work extraordinary hours - NO 9 to 6 people need apply - save us both time
• Design and own positioning and demand generation strategy
• Design quarterly holistic marketing plans that align to company strategy
• Take ownership of ToFu metrics and use data to drive decisions around funnel optimization, spend, and resourcing
• Track record of bringing out the best of other people

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business objectives and revenue targets
• Collaborate with executive leadership to shape company vision and market positioning
• Build and lead a high-performing marketing team, fostering a culture of innovation and accountability
• Design and implement multi-channel demand generation campaigns to drive qualified leads and customer acquisition
• Optimize marketing funnels, leveraging data analytics to improve conversion rates and ROI
• Explore and integrate product-led growth strategies where applicable
• Craft compelling brand narratives that resonate with target audiences and differentiate us in the market
• Oversee product marketing initiatives, including go-to-market strategies, messaging, and competitive analysis
• Ensure consistent brand messaging across all channels and touchpoints
• Develop sales enablement tools and content to support the sales team's efforts and improve win rates
• Collaborate with customer success teams to enhance customer retention and advocacy
• Organize and participate in industry events, webinars, and conferences to increase brand visibility
• Establish KPIs to measure marketing effectiveness
• Utilize analytics tools to monitor campaign performance and inform strategic decisions
• Manage the marketing budget to ensure the efficient allocation of resources

Benefits

• Competitive salary: $225,000 + variable
• Generous equity grant in the form of company stock options
• Team-wide aligned values and goals
• Open PTO
• Comprehensive health and wellness packages
• Remote with flexibility to meet onsite in Stamford, CT as needed