Head of Marketing

Summary

Join Alpha-H, a global skincare brand, as the Head of Marketing to lead and elevate global marketing efforts. Develop and execute comprehensive marketing strategies aligned with the brand vision. Enhance and maintain a strong brand identity across all channels. Lead multi-channel marketing campaigns, including digital, social, email, influencer partnerships, and events. Build, mentor, and lead a high-performing marketing team. Conduct thorough market research and competitor analysis. Manage the marketing budget and collaborate with other teams. Establish and monitor KPIs to assess marketing effectiveness. This role requires a visionary leader with skincare industry expertise and a proven track record of driving growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Minimum of 8 years of experience in marketing, with at least 5 years in a leadership role within the skincare or beauty industry
• Proven track record of developing and executing successful marketing strategies that drive brand growth and customer engagement
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing
• Exceptional leadership, communication, and interpersonal skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Passion for skincare and a commitment to promoting clean, effective products

Responsibilities

• Develop and execute comprehensive marketing strategies that align with Alpha-H's brand vision and business objectives
• Enhance and maintain a strong, consistent brand identity across all channels, ensuring alignment with our core values and target audience
• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social, email, influencer partnerships, and events
• Build, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative environment
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and areas for differentiation
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
• Work closely with product development, sales, and customer service teams to ensure cohesive messaging and alignment across all touchpoints
• Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies accordingly

Benefits

• Full-time hybrid or remote work to support work-life balance
• Opportunities for professional growth and development
• Employee Product Allocation
• Leaves Entitlement
• Employee Product Allocation