Head of Brand Marketing

Summary

Join Rula as a Marketing Leader to spearhead and elevate the company's brand marketing efforts. You will be responsible for developing and implementing Rula's brand strategy, ensuring its resonance with diverse audiences. This pivotal role involves overseeing brand strategy, creative direction, content, reputation management, social media, and events. The ideal candidate is a dynamic, creative, and data-driven marketer with a proven track record of success in brand building and leadership. This is an exciting opportunity to shape and significantly impact Rula's brand during a period of rapid growth. The position requires extensive experience in marketing and leadership, along with a strong understanding of brand strategy and execution.

Requirements

• 12+ years of experience in marketing
• 8+ years of experience in a leadership and people manager role
• 8+ years of experience in brand marketing, with a strong background in owning brand strategy, creative direction, and executing integrated or brand campaigns with budgets of $5M+
• Significant experience with consumer brands, with a focus on driving large-scale marketing initiatives
• Proven experience working widely across the organization to tell a brand story, excite the organization, and implement brand standards
• A strong combination of creative skills (such as idea generation and concept development) and operational experience (including executing integrated campaigns and tracking brand metrics)
• Proven experience developing and executing a brand strategy, increasing brand awareness

Responsibilities

• Own and elevate Rula’s brand marketing efforts
• Develop and drive Rula’s brand strategy
• Help tell Rula's story in a way that resonates with diverse audiences and stakeholders
• Amplify brand awareness and accelerate impact
• Oversee brand strategy, creative direction, content, reputation management, social media, and events
• Be the brand’s biggest advocate, both internally and externally
• Drive full-funnel, integrated marketing campaigns
• Collaborate with other marketing teams (patient, provider, and partner) to bring campaigns to life

Preferred Qualifications

• Experience at a fast-paced mid-stage start-up or growth company
• Experience with a brand launch or relaunch/rebrand
• Experience working with a multi-audience or multi-sided business model, such as a marketplace or a brand with diverse offerings under a single umbrella
• Experience with advanced measurement techniques (media mix modeling, synthetic holdout groups, etc.)

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted programs : Fetch, SmartSpend, Ladder, SoFi