Head of Marketing

Summary

Join Aragon, a team of 20 building tools for Decentralized Autonomous Organizations (DAOs), as their Head of Marketing. Reporting to the CEO, you will lead an internal and external marketing team, champion onchain governance, and drive product awareness and growth. You'll be responsible for the go-to-market strategy for Aragon's next-generation products. This role requires significant marketing experience in crypto and tech, a deep understanding of onchain governance, and a passion for the crypto space. Aragon offers a remote-first, flexible work environment with resources for remote work setup and personal development.

Requirements

• At least 3 years of marketing experience in crypto
• At least 5 years of marketing experience, preferably product marketing in the tech sector
• Crypto-native and active onchain. You have a strong pulse and sensitivity for crypto culture, narratives, and sentiment that has grown over years of direct exposure and experience
• General understanding of onchain governance and its importance to the crypto industry

Responsibilities

• Lead a lean marketing team of 2-3 people, working hands-on to drive results
• Collaborate with product development teams to align marketing strategies with product timelines and launches
• Competitively position Aragon’s tech stack in the governance framework and DAO tooling landscape
• Develop and implement a comprehensive marketing strategy working towards a full-stack GTM of Aragon’s next-generation products
• Analyze market trends to identify emerging narratives and opportunities to champion onchain governance
• Oversee brand creative and messaging for Aragon’s products and value propositions across all platforms and channels. Write and edit copy, announcements, and campaign materials as required
• Design and implement organic digital campaigns and content to improve brand presence and product awareness
• Support Aragon DAOs with governance campaigns and ongoing support to drive governance participation
• Lead the ongoing content strategy, creation, and distribution across all channels, ensuring high engagement
• Identify marketing collaborations and foster community engagement to maximize amplification
• Set, monitor, and report on team goals and metrics
• Manage and optimize marketing resources in a startup environment, allocating resources effectively for maximum impact

Preferred Qualifications

• You are an active shitposter, championing and standing for ideas you believe in
• Experience marketing technical products, working alongside product teams in a startup environment
• DeFi knowledge and marketing experience

Benefits

• Remotely distributed organization that's flexible but pragmatic
• Quarterly in-person offsites
• You will get all of the resources needed to be effective, whether it’s for setting up your remote work environment or a personal development budget
• You will be a part owner of Aragon X and you are expected to work with this mentality