Head of Marketing

Summary

Join our team as a Marketing Manager and spearhead marketing efforts for our innovative Layer 1 blockchain designed for mass adoption. You will develop and execute innovative strategies to promote our product, engage our target audience, and drive adoption. Your expertise in brand, product, and social media marketing will be crucial in shaping the narrative and positioning our product as an indispensable tool. This role blends strategic thinking with creative marketing leadership. You will manage digital marketing campaigns, social media strategies, and content creation across multiple platforms. The ideal candidate possesses strong communication skills, a deep understanding of AI and Web3, and experience in multi-channel campaign management.

Requirements

• Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management
• Bachelor’s degree in Communications, Marketing, or a related field
• Exceptional English writing and communication skills
• Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics
• Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders
• Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds
• Strategic thinker with a proactive, organized, and detail-oriented approach

Responsibilities

• Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages
• Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits
• Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance
• Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence
• Analyze paid, earned, and owned media to develop and execute effective marketing strategies
• Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram
• Produce a wide range of marketing materials, including blog articles, social media posts, and website copy
• Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement
• Track and report on social media performance and engagement metrics, making recommendations for improvement
• Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions
• Provide support in executing PR strategies and product announcements

Preferred Qualifications

• Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech
• Deep understanding of degen culture, memes, and web3 lingo

Benefits

• Cutting-Edge Web3 Industry Exposure / Innovation-Driven Work Culture
• Globally Remote / Diverse Environment / Learning Opportunity
• Company events / Team Bonding / Professional & Leadership Growth
• Healthcare benefits (For US employees)
• Unlimited Paid Time off
• Global WeWork Membership