Head of Campaigns & Social

Summary

Join UNiDAYS as their Head of Campaigns & Social for a fixed-term contract covering maternity leave. This strategic, creative, and performance-driven role will lead the global member marketing campaigns and organic social presence, driving brand impact, student engagement, and commercial opportunities. You will oversee campaign planning and delivery across key seasonal moments, lead the organic social media strategy (focusing on Gen Z channels), and manage performance reporting. The position also involves coaching and supporting a team, collaborating with internal stakeholders and agency partners, and contributing to cross-functional campaign planning. The ideal candidate will have proven experience leading integrated marketing campaigns targeting Gen Z audiences, a strong grasp of organic social strategy, and experience managing social media agencies and influencer partners. This role offers a remote working option within the UK with occasional travel to London or Nottingham campuses.

Requirements

• Proven experience leading integrated, multi-channel marketing campaigns targeting Gen Z or youth audiences
• A strong grasp of organic social strategy, with a track record of growing reach, engagement, and brand relevance across key platforms
• Hands-on experience working with and managing social media agencies and influencer partners
• A strategic mindset and the ability to turn insight into action—from audience research to post-campaign analysis
• Experience managing and mentoring teams, with a focus on collaborative delivery and development
• Excellent communication, planning, and stakeholder management skills, particularly in cross-functional or matrixed organisations

Responsibilities

• Lead the development and delivery of integrated member marketing campaigns (e.g. Back to School, Black Friday, Loan Drops), aligning with brand, product, and commercial goals
• Own and maintain a rolling 12-month marketing calendar, with a clearly documented 6-month view including critical student insight, creative themes, campaign deliverables, and partner opportunities
• Partner with Creative, Commercial, and CRM teams to shape campaign messages, channel plans, and post-campaign analysis
• Ensure campaign toolkits and one-pagers are created for major campaigns to drive internal alignment and partner sell-in
• Deliver campaign wrap-up reports, with consistent metrics and actionable insights
• Lead the organic social strategy for UNiDAYS across platforms, with a focus on Gen Z-preferred channels
• Ensure social campaigns align seamlessly with wider marketing moments for a consistent member experience
• Set goals and performance expectations for social media agencies, managing delivery and output across key campaigns and content streams
• Define and track metrics for organic social and campaigns to show business impact in a consistent manner
• Leverage analytics and reporting to monitor performance and identify opportunities for optimisation and growth
• Contribute to weekly Business Performance Reviews
• Lead and support a team including across social media and campaigns
• Provide day-to-day coaching and strategic direction to help the team thrive in a fast-paced environment
• Build strong relationships with internal teams (Creative, Commercial, CRM, Product) and external agencies, fostering smooth collaboration and high output
• Contribute to cross-functional campaign planning sessions and support Commercial with insight-led campaign packages

Preferred Qualifications

Knowledge of the UK student market (experience with Germany, France and US markets is a plus)

Benefits

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home