Senior Product Marketer

Summary

Join Ahrefs as a Senior Product Marketer to spearhead the distribution of product updates and educational content. Collaborate with marketers, sales, engineering, and users to solidify Ahrefs' position as the leading AI marketing platform. You will be the face of Ahrefs, explaining tools to marketing professionals, hosting video updates, and creating micro-demos. This role involves creating compelling content that drives awareness, adoption, and customer success for 140+ features launched annually. The ideal candidate is comfortable on camera and adept at transforming complex product features into engaging content. You will be responsible for recording monthly product roundups and micro-demos, writing social media copy, creating sales enablement materials, and hosting webinars.

Requirements

• Native English speaker
• Excellent writing, researching, and communication skills
• +4 years product marketing experience at a SaaS
• Strong on-camera presence
• Experience running (and executing) GTM campaigns, videos, and sales partnerships
• A good understanding of SEO and digital marketing techniques

Responsibilities

• Record monthly product roundups on camera
• Record “micro product demos” for Ahrefs UI and social media
• Write copy for product-led content on social media (e.g. Linkedin carousels)
• Create internal sales enablement materials (e.g. brochures, one-pagers, pitch-decks)
• Host, organise, and deliver webinars to educate prospects and customers about Ahrefs

Preferred Qualifications

Familiarity of experience with the Ahrefs’ platform