Head of Digital

Summary

Join Ideals, a global B2B SaaS company, as the Head of Digital (Director) to lead the Performance Marketing team. You will be responsible for developing and implementing the performance marketing strategy, managing budgets and staff, and collaborating with internal and external teams. This role requires 7+ years of B2B performance marketing experience, including team management, and expertise in various marketing channels. You will leverage data-driven insights to achieve ambitious goals and contribute to the company's international growth. Ideals offers a remote-first work environment, various benefits for professional growth and well-being, and a supportive culture.

Requirements

• 7+ years of proven experience in the B2B Performance Marketing area globally (SaaS background preferred)
• 4+ years of experience in team management and development
• Experience successfully developing, executing, and managing a performance marketing strategy and associated budgets
• Mandatory proficiency in performance marketing channels such as paid search, SEO, paid social, programmatic, and rating platforms
• Strong data-driven approach and analytical thinking (expert level in Excel; Tableau, HubSpot - nice to have)
• Expertise in evaluating, hiring, and managing external agencies
• Confidence in identifying and recommending messaging, design, and UX improvements
• Self-starter with the ability to make decisions autonomously

Responsibilities

• Identify and implement a performance marketing strategy
• Lead and develop a performance marketing team, overseeing OKRs and driving them to achieve ambitious goals
• Utilize scenario/outcome-based performance forecasting for all main OKRs and key contributing KPIs
• Evaluate and manage both internal (budgets, staff) and external (agencies, technology/tools) resources efficiently
• Work with external agencies and in-house design and content teams to improve creative and messaging across media channels, website, form, and pipeline experiences
• Collaborate with Inside Sales teams to create campaigns that maximize volume, efficiency, prospect, and customer intelligence from awareness through consideration to sales conversion
• Collaborate with BI/analytics, data, and measurement teams to drive improvements to Performance Marketing analytics
• Evaluate, manage and implement new marketing technology systems to enhance sales volume and efficiency
• Contribute to country-specific market research efforts focused on improving messaging and channel strategy to convert prospects
• Collaborate with other Sales & Marketing colleagues to update and maintain intelligence around ICPs / and personas
• Monitor competitor activity specific to growth and prospecting strategies

Benefits

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Tailored Wellness Package for your physical and mental health
• Funding for sports competitions
• Paid health-related time-off
• 25 business days of annual leave
• NEST pension program contribution
• Team-building offline and online events
• Budget for local gatherings in global locations
• Generous internal referral program