Head of Marketing

Summary

Join ShopBack as their Head of Marketing and lead all marketing aspects, from customer acquisition and growth to campaigns. Collaborate with local teams and regional stakeholders to achieve ambitious goals. This role requires a seasoned, self-motivated, and innovative marketer with strong people management skills. You will devise and implement marketing strategies, manage a high-performing team, derive actionable insights from data, and manage marketing budgets. The ideal candidate will have extensive experience in integrated marketing and team management within e-commerce or related fields. ShopBack offers a competitive salary and benefits package.

Requirements

• At least 10 years of experience in integrated marketing strategy and in a team management role
• Has an excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix
• A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems
• Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data
• Commercial acumen, budget management, and reporting experiences
• Exceptional leadership and team management skills to achieve outstanding results
• Strong interpersonal and effective communication skills with an ability to build relationships and communicate effectively at all levels, internally and externally
• A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes
• Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

Responsibilities

• Devise, implement and be accountable for marketing strategy and execution to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing and Influencers
• Be responsible for demand growth and user development funnels on both existing and new business initiatives within ShopBack
• Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations
• Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization’s performances
• Manage marketing budgets, provide accurate ROI forecasting and appropriate investments

Preferred Qualifications

Experience in eCommerce, payments, B2C marketing, social media, and start-ups is highly valued

Benefits

• Medical, dental, and vision benefits
• 401(k) with company match
• An Employee Stock Option Plan
• Maternity and Parental leave
• Paid Time Off
• Additional Time Off Policy
• Company Holidays
• Employee-focused engagement and development programs, including Individual Development Fund and company-sponsored events